Sociolinguistics perspectives on gender patterns in instagram

Abstract

This article focused on the the gender patterns that were found in the social media Instagram based on the sociolinguistics point of view. There were two research questions were arisen what types of the gender patterns that were found in the social media Instagram based on the sociolinguistics and the factors of the difference language used based on gender in social media Instagram. Uses and Gratifications Theory (UGT) was used to analyze the data. The data was taken from all of component of the sociolinguistics aspect in social media network especially for gender patterns that existed on the social media instagram college students' users id in Pekanbaru. The writer took 30 Instagram users id as sample. The study found that two types of gender patterns, first; gender in writing and second; gender in profile photo, thus there were five main assumptions that caused the differences language in gender in social media Instagram, namely; (1) an audience is active and goal-oriented in their media consumption, (2) media are used for gratifications, (3) media are in competition with other means of need satisfaction, (4) people understand their personal media use, interests, and motives enough to communicate with researchers about their choices, (5) the audience members are the only people who can make judgments regarding the value of the media content. The study recommends that sociolinguistics is an interesting topic to be researched thus future field of study concerns with the rapid changing phenomena in social media.

Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective

“…Park et al (2016) pinpointed the differences in topics associated with both genders: female Facebook users tended to talk more about social-related topics (e.g., friends and family), whereas the male users focused more on discussing objects or giving arguments, further complemented with swearing and expression of anger. In the case of Instagram, Yuliani et al (2020) observed similar findings in that women were more likely to share personal stories, in contrast to men who shared less personal content. They also revealed that females used more implicit language features (e.g., hedging expressions) than males who relied on direct and explicit language (e.g., swear words).…”

“…The difference in linguistic features can result from how influencers build intimacy with their followers. The use of second-person pronouns among female influencers in contrast to the use of imperatives among males might indicate the indirect and direct nature of talk for both genders, respectively (Park et al, 2016;Yuliani et al, 2020). Female influencers possibly want the followers to construe the post as an 'invitation' to use the products, whereas the men consider it 'directives' for their viewers.…”

“…Furthermore, the use of distinct language features by both genders can also be observed in their social media posts, including those on Facebook (Park et al, 2016), Twitter (Hu & Kearney, 2020, and Instagram (Yuliani et al, 2020). Park et al (2016) pinpointed the differences in topics associated with both genders: female Facebook users tended to talk more about social-related topics (e.g., friends and family), whereas the male users focused more on discussing objects or giving arguments, further complemented with swearing and expression of anger.…”

Sikap Berbahasa Dan Peran Generasi Milenial Terhadap Pemertahanan Bahasa Sunda Di Kabupaten Ciamis, Provinsi Jawa Barat

“…Kajian ini akan mampu mendokumentasikan dan menginventarisasi berbagai hal yang berkaitan dengan perkembangan bahasa Sunda, khususnya pelestarian bahasa Sunda di kalangan milenial di Kabupaten Ciamis. Sosiolinguistik dapat dipahami sebagai cabang linguistik yang mengkaji relasi bahasa dengan masyarakat penggunanya (Li, 2014;Saddhono & Rohmadi, 2014;Wardhaugh & Fuller, 2015;Yuliani et al, 2020). Hal ini tidak terlepas dari dua disiplin ilmu sosial dan linguistik di dalamnya.…”