“…At first glance these may appear to be at odds with one another, with clinical use aimed at quality and efficiency of medical care, and with business use aimed at profitability and budgetary concerns. However, recent studies (Bonneville & Pare, 2006;Lievens & Jordanova, 2004;Rahimi & Vimarlund, 2007) suggest that, for any medical or healthcare function to be truly viable, there must be a balance between medical and business efficiency. Indeed, Kuruvilla et al (2004) suggest that the use of ICTs in general practice not only centralises geographically dispersed resources, thus promoting flexibility and economies of scale, but also promotes efficiency, enhances quality of care and encourages partnerships both between practitioners as well as between patients and practitioners.…”