Socioeconomic drivers of mobile phone adoption for marketing among smallholder irrigation farmers in South Africa

Sikundla, T.; Mushunje, Abbyssinia; Akinyemi, Babatope Ebenezer

doi:10.1080/23311886.2018.1505415

Cited by 16 publications

(14 citation statements)

References 8 publications

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“…Later researchers, such as Ajiboye, Tella, Adu and Wojuade (2013); Agyekum, Haifeng and Agyelwaa (2015) and Jiriko, Obianuko and Jiriko (2015) equally confirmed that users' ages, income, educational levels and access to technology have profound influence on their level of innovation perception and adoption. The finding of this study also corroborates a recent study by Sikundla, Mushunje and Akinyemi (2018) where it was confirmed that there is a strong association between socio-economic variables and adoption of mobile cell phone. However, this finding is at variance with Amua-Sekyi and Asare (2016) who concluded that age and gender of staff do not influence their level of IT adoption.…”

Section: Findings and Discussionsupporting

confidence: 92%

Socio-economic Factors and Adoption of ICT among staff members of Colleges of Education in Northwest zone of Nigeria

2019

IKM

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This study examined the impact of socioeconomic characteristics on ICT adoption by staff members in the fourteen (14) colleges of education located in northwest geo-political zone of Nigeria. A cross-sectional form of descriptive survey design was adopted. Though the population of this study was 15,219, comprising 5,845 and 9,374 academic and non-academic staff respectively a sample of 610 was used. A combination of simple random and stratified random sampling techniques was used to select the sample and data was collected through a selfcompletion structured questionnaire. Multiple linear regression model was used to test the main alternate hypothesis of the study at 95 per cent confidence level. Data analysis revealed that socioeconomic variables have significant influence on IT adoption. Specifically, each of income, level of education, access to technology, age, gender and ownership of technology are predictors of level of ICT adoption. However, variables such as place of training, time of training, educational discipline and work experience do not have significant influence on the level of IT adoption. Hence, it was recommended that institutional heads should consider sales, training and maintenance agreement with hardware producers and software developers for the benefits of staff members. Employees should be encouraged to have access to expertise in data processing, graphics and publishing packages.

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Section: Findings and Discussionsupporting

confidence: 92%

Socio-economic Factors and Adoption of ICT among staff members of Colleges of Education in Northwest zone of Nigeria

2019

IKM

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“…Access to ICTs has helped connect rural farmers with market sources. Studies (Mittal, 2010;Sekabira, 2017;Larsson and Svensson, 2018;Sikundla et al, 2018;Owusu et al, 2018;Katengeza et al, 2013) show that the use of mobile phones has helped to make smallholder farmers more connected to the market and this has also led to an increase in income. Larsson and Svensson (2018), in their study on Uganda, show how mobile phones have transformed the informal market economy and affected women.The introduction of mobile phones has empowered women with information and improved their participation in the market.…”

Section: Role Of Ict In Improving Market Connectivity and Incomesmentioning

confidence: 99%

“…Larsson and Svensson (2018), in their study on Uganda, show how mobile phones have transformed the informal market economy and affected women.The introduction of mobile phones has empowered women with information and improved their participation in the market. Sikundla et al (2018) investigated the adoption of mobile phones for the marketing of agricultural produce among smallholder farmers in South Africa.Their results show that gender, private traders, and local marketing channels, monthly income, political, and economic factors influence mobilephone adoption in agricultural marketing. Usually, women have lower access and control of sources of income, and thus they are less likely to have access to mobile phones.With increased participation in marketing activities, women tend to increase their adoption of mobile phones.…”

Section: Role Of Ict In Improving Market Connectivity and Incomesmentioning

confidence: 99%

“…It is recommended that concerted efforts should be made to address erratic networks and high airtime tariff challenges to encourage mobile-phone adoption among smallholder farmers in the country for marketing (Sikundla et al, 2018). A study by Wossen et al (2017) in Nigeria examined the productivity and welfare effects of the mobile-phone-based subsidy program, and the results suggest positive impacts for beneficiary smallholders.…”

Section: Role Of Ict In Improving Market Connectivity and Incomesmentioning

confidence: 99%

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Routledge Handbook of Gender and Agriculture

Sachs¹,

Jensen²,

Castellanos³

et al. 2020

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The Routledge Handbook of Gender and Agriculture covers major theoretical issues as well as critical empirical shifts in gender and agriculture.Gender relations in agriculture are shifting in most regions of the world with changes in the structure of agriculture, the organization of production, international restructuring of value chains, climate change, the global pandemic, and national and multinational policy changes.This book provides a cutting-edge assessment of the field of gender and agriculture, with contributions from both leading scholars and up-and-coming academics as well as policymakers and practitioners.The handbook is organized into four parts: part 1, institutions, markets, and policies; part 2, land, labor, and agrarian transformations; part 3, knowledge, methods, and access to information; and part 4, farming people and identities. The last chapter is an epilogue from many of the contributors focusing on gender, agriculture, and shifting food systems during the coronavirus pandemic. The chapters address both historical subjects as well as ground-breaking work on gender and agriculture, which will help to chart the future of the field.The handbook has an international focus with contributions examining issues at both the global and local levels with contributors from across the world.With contributions from leading academics, policymakers, and practitioners, and with a global outlook, the Routledge Handbook of Gender and Agriculture is an essential reference volume for scholars, students, and practitioners interested in gender and agriculture.

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“…Low income participants were most likely to use cellphone compared to high income fishers. Sikundla, Mushunje & Akinyemi (2018) in their research focusing socioeconomic drivers of mobile phone adoption for marketing among smallholder irrigation farmers in South Africa also identified monthly income as a significant driver of mobile phone adoption. In the coastal area of Bangladesh, mobile phone network is available in the nearby areas of the shore, where the depth of the sea water is shallow and eventually has low availability of fish and other resources.…”

Section: Discussionmentioning

confidence: 99%

Determinants of Cellphone Usage among Sea Fisher’s During Marine Fishing in Selected Coastal Villages of Bangladesh

Ahmed¹,

Mamun-ur-Rashid²,

Mahmood³

2021

J. Dev and Commun Stud

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The cell phone can provide numerous benefits to sea fishers who risk their lives and resources for making livelihoods. This article is based on the firm assumption that the use of the cell phone during marine fishing can contribute to income, security and risk reduction. This study adds to the empirical evidence of determinants of cell phone use by fishers during marine fishing. For the purpose of reaching objectives, the study has drawn quantitative data generated through structured face-to-face interviews with 200 randomly selected fishers from three selected villages adjacent to the Bay of Bengal in the mid coastal area of Bangladesh during the period January to February 2016. Descriptive statistics, inferential statistics and binary logistic regression model is used to analyze the data. The study concludes that fishers own cell phone (odds ratio[OR]=6.56, 95 per cent confidence interval [CI]: 1.69,25.44), enjoying the availability of cell phone network (OR=166.20, 95 per cent CI:38.35, 720.28), earned low (OR=20.35, 95 per cent CI:4.24, 97.28) to medium income (OR=9.53, 95 per cent CI:0.99, 91.12) form sea fishing have a greater tendency to use cell phones, while fishers had low information need (OR=0.11, 95 per cent CI:0.01, 1.13) represented lower use of cell phone during marine fishing. Thus, it is essential to build cell phone infrastructure bases in the potential fishing zones of Bangladesh and supplying cell phone devices at subsidised cost.

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Socioeconomic drivers of mobile phone adoption for marketing among smallholder irrigation farmers in South Africa

Cited by 16 publications

References 8 publications

Socio-economic Factors and Adoption of ICT among staff members of Colleges of Education in Northwest zone of Nigeria

Socio-economic Factors and Adoption of ICT among staff members of Colleges of Education in Northwest zone of Nigeria

Routledge Handbook of Gender and Agriculture

Determinants of Cellphone Usage among Sea Fisher’s During Marine Fishing in Selected Coastal Villages of Bangladesh

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