Socioeconomic and cultural characterization of drivers who do not wear seatbelts in spain: through social networks study

Abstract

Abstract:The main objective of this paper is to provide a further understanding of the socio-economic and cultural characteristics of road users with the highest prevalence in the non-use of seat belts. The method designed for this study combines and complements the data obtained through an online survey technique administrated in Facebook with new data extracted from the social networks, in particular the cultural, leisure and consumption preferences of users who completed the questionnaire as expressed by "Like" registres included in their Facebook's profi les. The results show a high risk profi le that includes men and women aged between