“…Since the 1990s, many prostate cancer support groups (PCSGs) have formed to offer men information and education, assistance with decision making, and peer-networking (Coreil and Ravish, 1999;Gray et al, 1996Gray et al, , 1997Gray et al, , 2000aManne, 2002;Prostate Cancer Canada Network, 2010;Steginga et al, 2001). There is evidence that PCSGs are especially useful in mitigating the psychosocial aspects of cancer by conveying information, empowering patients, enhancing and facilitating men's adjustment, and helping patients cope with life after a diagnosis and treatment of cancer (Cordova et al, 2003;Evans and Connis, 1995;Fawzy et al, 1990;Katz et al, 2002;Manne, 2002;Sharp and Aviv, 1996;Spiegel et al, 1981;Steginga et al, 2001). However, the specificities of what underpins such benefits are poorly understood, and we decided to formally examine attendees' interactions and practices around health literacy and consumerism.…”