“…Specifically, the ideal male body in "Westernized" societies is characterized by a highly muscular and lean build (Baghurst, Hollander, Nardella, & Haff, 2006;Murray et al, 2017;Pope, Khalsa, & Bhasin, 2017), while the female body ideal is characterized by toned muscularity and appearing "fit" and slender . These social pressures towards muscularity, particularly for men, may lead individuals across a range of body weights and shapes to engage in weight gain efforts in an attempt to increase muscularity (McCabe, Ricciardelli, & Finemore, 2002;McCreary, Sasse, Saucier, & Dorsch, 2004), as emphasized by sociocultural theories (Ata, Schaefer, & Thompson, 2015;Donovan, Uhlmann, & Loxton, 2020;Tylka, 2011Tylka, , 2021.…”