“…Existing research on market cognition has noted the role played by observables such as market and sales figures, stories, information regimes, theories-in-use, and so on as coordination mediators (Anand & Peterson, 2000;Koçak, Hannan, & Hsu, 2013;Rosa, Porac, Runser-Spanjol, & Saxon, 1999;White, 1981). These mediators facilitate the emergence of shared socio-cognitive structures, which, in turn, allow for a degree of co-ordinated action.…”