Sócio-Torcedor: Um Estudo Sobre O Valor Percebido Do Torcedor Do Fluminense Football Club

Abstract

The present work has the objective of presenting an analysis of the main benefits perceived by the supporters-fans of the Fluminense Football Club, identifying the satisfaction of the adherents to the plans and the effectiveness of the PST. The work was based on the study of sports marketing and an exploratory field research, through the collection of primary data from the supporter members of the clubs in question. Based on the data found on the partners and on the studies made explicit, we sought to understand what are the main values perceived by the partners in a general and segmented manner, based on marketing principles, in addition to the real effectiveness of the loyalty program.