Abstract:Recently, Moringa leaves substituted string hopper flour has been introduced to the market with regards to renewed consumer trend of healthy eating. However, the way consumer behaves towards this newly introduced product is questionable and hence it needs to be researched. Therefore, this study is mainly focused on evaluation of the consumer attitudes and acceptance of Moringa added string hopper flour. Study was consisted of a survey to evaluate the consumer attitudes. Moreover, a sensory evaluation was carri… Show more
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