“…The Emotion domain was well-defined among the public at the individual level. Fear, as it relates to test results, undergoing screening, endoscopic procedures, and potential pain from screening are all factors that were commonly identified at this level ( 15 , 17 , 18 , 20 , 21 , 23 , 25 , 31 , 34 , 36 , 39 , 40 , 42 , 46 ). Additionally, anxiety, shyness, embarrassment/shame, weariness of screening being conducted by a provider of the opposite sex, and a ‘bad feeling’ were also described in the literature ( 15 , 17 , 18 , 21 , 23 , 25 , 31 , 46 ) ( Table 1 ).…”