Depending on society culture, traditions, and era, understanding of companies' social responsibility might vary. In this part, we distinguish definitions of companies' social responsibility and discuss the roles of stakeholders. Relations between the stakeholders are discussed in the context of social capital development. We emphasize that commitment against the interested subjects can be a long-term company policy, dictated by values of an organization, rather than the strategy in the activity market. Often in the implementation practice of companies' social responsibility, there can be attention focus on one or even several very significant activities, which indicated that the organizationhas not yet assimilated the valuable content of this idea and is developing its activity by ignoring a very important principle of inner maturity.