“…Some CSR activities that firms engage in are meant to ensure product safety, service quality, environmental protection and good communication. They help build up good branding for and the reputation of a firm, hence creating valuable social capital (Zu and Song, 2009;Fung et al, 2010;Talavera et al, 2012), which can also enhance corporate value or financial performance (Uzzi, 1997;Zhang and Fung, 2006;Fung et al, 2007;Doong et al, 2011;Qiao et al, 2013).…”