“…The second dimension generally includes traits such as competent, smart, and idiot and has been defined by several researchers as “competence” (Fiske et al, 2002; Judd et al, 2005; Reeder & Brewer, 1979; Wojciszke, 1997, 2005), “self-profitability” (Peeters, 1992, 2002), “intellectual desirability” (Rosenberg et al, 1968), “dominance” (Wiggins, 1979), or “social utility” (Beauvois, 2003; Dubois & Beauvois, 2005). The existence of these two dimensions in social judgment has been documented in different areas: stereotypes and intergroup relations (Fiske et al, 2002; Judd et al, 2005), perception of occupations (Cambon, 2002; Le Barbenchon, Cambon, & Lavigne, 2005), scholastic judgments (Dompnier, Pansu, & Bressoux, 2007), social norms (Cambon, Djouari, & Beauvois, 2006; Devos-Comby & Devos, 2001; Dubois & Beauvois, 2005), person perception (Reeder & Brewer, 1979; Wojciszke, 1997, 2005), and personality assessment (Wiggins, 1979). Among the various bidimensional conceptions of person attributes, the approach of Beauvois and Dubois (Beauvois, 2003; Dubois & Beauvois, 2005) seems particularly relevant to the problem of determining in what way goals are valued at university.…”