Social Ties Development as Competitive Strategies in Vegetables Marketing: Evidence from Small-Scale Farmers in Benin

Adéchian, Soulé Akinhola; Baco, Mohamed Nasser; Olarinde, Luke O.; Moumouni, Ismaïl; Natcher, David

doi:10.1057/s41287-021-00415-y

Cited by 3 publications

(2 citation statements)

References 68 publications

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“…Moreover, the impact of social ties on innovation performance may vary across different contexts. For example, the benefits of social ties for innovation may be greater in emerging economies, where firms may face greater resource constraints and a less developed innovation ecosystem (Adéchian et al, 2022).…”

Section: Social Ties Innovation and Firm Performancementioning

confidence: 99%

Organizational Resilience, Innovation and Firm Performance: Moderating Role of Social Ties

Asare-Kyire,

Bonsu,

Appienti

et al. 2023

OJBM

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This study examines the impact of organizational resilience on innovation performance and firm performance in the hospitality sector in Ghana. Using data from key informants within the hospitality landscape, the findings indicate that organizational resilience has a positive and significant impact on innovation performance. Specifically, our results suggest that firms that develop resilience capabilities are more likely to engage in exploratory innovation, which involves developing new products, services, or business models that are not directly related to existing offerings. We also find that firms that invest in developing resilience capabilities, foster a culture of innovation, and focus on incremental innovations are more likely to achieve competitive advantage and long-term success. In addition, social ties appear to be particularly important for firms that are more resilient. These findings have important implications for managers in the hospitality industry in Ghana, as they highlight the importance of developing resilience capabilities to facilitate innovation and enhance firm performance in a highly uncertain and volatile industry.

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Section: Social Ties Innovation and Firm Performancementioning

confidence: 99%

Organizational Resilience, Innovation and Firm Performance: Moderating Role of Social Ties

Asare-Kyire,

Bonsu,

Appienti

et al. 2023

OJBM

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“…The study broadens the discourse on the crucial role of BoP producers as value creators in the local food industries primarily located in informal markets with low demand engagement (Adéchian et al 2022). BoP producers are strategic drivers of local food consumption in the industrial processing sector.…”

Section: Introductionmentioning

confidence: 99%

Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria

Oteh

Osabohien

Mbanasor

et al. 2023

Journal of Macromarketing

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This paper proposed that marketing capability is a critical component of market orientation. As such, knowledge of intelligence and competitive strategy, aspects of market capability obtained through training is essential for market orientation. Cross-sectional survey was used. Data were collected with a structured questionnaire and analysed using the structural equation model (SEM). The structural model and path estimates indicate that all the constructs intervene in food security, implying that a systemic approach rather than individual strength can help achieve food security. The study's findings support the perspective that marketing capabilities have spill-over effects that improve market orientation and food security performance. Therefore, BoP producers through training can generate significant marketing capabilities that can improve the food market. It highlights the importance of producers adopting a market-oriented approach. The study recommended a multi-stakeholder engagement model toward integrating biofortification into public and private policies and programmes. This would encourage investment and continuous training of producers on how to improve communication and customer relationship management to stimulate consumption and supply.

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Information Network Among Farmers: A Case Study in Ghana

Yu,

Gambrah

2024

SAGE Open

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It is well established that a person’s productivity is strongly related to interactions among their network cycles. Despite this, much of the literature concerning farmers’ productivity describes only their formal relationships with extension officials, ignoring their personal relationships. This study was motivated by the need to understand how farmers can use their social networks to promote information diffusion and learning among themselves. The study assessed whether farmers’ information networks can positively influence their productivity and performance through the study of their network structure. We used survey data from 200 Ghanaian farmers. The data was then analyzed using descriptive statistics and an exponential random graph model (ERGM). The results of this study showed that farmers’ information networks had a positive effect on their performance and productivity. The study also revealed that farmers seek information from key and influential farmers while key farmers also seek information from other key farmers. A further finding of the study showed that many factors contributed to the successful diffusion of information, such as popularity, activity spread, reciprocity, multiple connections, and homophily of experience. However, on the other hand, transitivity was not significant in this network. Hence, this study clarifies the effect of the structural characteristics of farmers’ information network which influence information diffusion for higher performance and productivity. This study argues that agricultural managers should take measures to ensure that farmers understand how their information network can benefit their peers, as well as their own performance and productivity.

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Social Ties Development as Competitive Strategies in Vegetables Marketing: Evidence from Small-Scale Farmers in Benin

Cited by 3 publications

References 68 publications

Organizational Resilience, Innovation and Firm Performance: Moderating Role of Social Ties

Organizational Resilience, Innovation and Firm Performance: Moderating Role of Social Ties

Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria

Information Network Among Farmers: A Case Study in Ghana

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