“…Informality is implicitly assumed, endogenously embraced, and flexibly enforced by horizontal peer pressures in a particularistic and personalized process (e.g., subjective, non-rational, people-oriented, and sentimental) (Li, 2007). Formality and informality can be reflected in various domains of business exchanges, including customer relationships, public relationships, and R&D collaborative relationships, all of which are critical for new ventures (Brush, Greene, & Hart, 2001).…”