Abstract:Data on human behavior have become a highly valuable commodity under contemporary capitalism. Psychology’s stronghold on knowledge about individuals is thus threatened by new enterprises that lack formal commitments to public wellbeing: social media platforms. For Shoshana Zuboff, this represents a new form of capitalism—surveillance capitalism—where information technologies not only generate data from user activity, but effectively repurpose this data to shape behavior for corporate gains. We argue that Zubof… Show more
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