Social sustainability of biojet fuel for net zero aviation

Sharno, Marjia Afroz; Hiloidhari, Moonmoon

doi:10.1016/j.esd.2024.101419

Cited by 1 publication

(2 citation statements)

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“…In conclusion, the insights gained from this study contribute to understanding the relationship between sustainability practices and brand equity within Korean Air. By deepening our comprehension of these influential factors, we can underscore the significance of sustainable development by integrating sustainability practices such as corporate social responsibility (CSR) and environmental, social, and governance (ESG) initiatives [137][138][139]. Therefore, the managerial implications of this study are multifaceted.…”

Section: Discussionmentioning

confidence: 98%

“…Moreover, it emphasizes how both service quality and sustainability practices foster sustainable business development and cultivate positive brand equity over the long term. Likewise, the implementation of corporate eco-friendly, reducing CO 2 emissions, SAFs, and social policies emerges as a pivotal approach for service-oriented companies to enhance customer satisfaction while simultaneously elevating brand value [137][138][139]. This comprehensive approach highlights not only the significance of sustainability practices in the Korea airline industry but also provides valuable guidance for developing theoretical frameworks that align with evolving passenger needs and expectations.…”

Section: Discussionmentioning

confidence: 99%

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The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers

Lee,

Park

2024

Sustainability

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A company’s brand equity is built through sustainable development. Sustainability practices are increasingly being adopted by a wide range of organizations, with the aviation industry being particularly prominent. This trend can play a key role in enhancing brand equity within the Korean aviation sector. Specifically, the focus is on whether sustainability practices contribute positively to brand value within the aviation industry. The primary objective is to examine how service quality and sustainability practices influence airline brand equity through mediating factors. While previous research has predominantly explored airline service quality, this study aims to analyze the influence of sustainability practices on brand equity, particularly targeting Korean Air, amid the increasing interest in sustainability research within the airline industry. Additionally, a survey was conducted on 379 Korean Air passengers, and structural equation modeling (SEM) was employed for analysis. The results indicate a strong positive correlation among service quality, sustainability practices, and brand equity, suggesting heightened passenger interest in airline sustainability practices, along with service quality. Hence, this theoretical investigation signifies a potential positive impact on the Korean aviation industry.

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Section: Discussionmentioning

confidence: 98%

Section: Discussionmentioning

confidence: 99%