Social Support, Product Knowledge, Consumer Ethnocentrism, and Buying Decisions on Batik Products in Ponorogo East Java
Yuniar Nur Shabrina,
Adi Santoso,
Wahna Widhianingrum
Abstract:This study aims to determine the effect of social support, product knowledge, and consumer ethnocentrism on buying decisions for Ponorogo batik in East Java. This research is quantitative. The number of samples in this study was 250, the sampling method used purposive sampling. The data collection method uses questionnaires distributed to respondents online and offline, data measurement uses a Likert scale of 1 – 5, the method of analysis of this research is SEM (Structural Equation Modeling) with the help of … Show more
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