Almost half a century ago, The Geneva Association was founded as a 'club' of mostly European insurance CEOs. Over the decades, it has grown into a truly global organisation, with CEOs of non-European re/insurers now forming the majority of members. The organisation's recipe for success, however, has remained unchanged throughout the decades: the targeted creation of executive networks to facilitate the generation of relevant intellectual capital, in close collaboration with academia, aimed at giving the global insurance industry a credible voice vis-à-vis its key stakeholders.The current and future insurance challenges and opportunities analysed in this paper illustrate the powerful case for The Geneva Association. Some of those developments seem truly unique and unprecedented, such as the shift from tangible to intangible assets and the Big Data-induced possibility of replacing risk pooling with personalised risk coverage. The concomitant intellectual, strategic, commercial and political issues facing the global insurance industry appear to be even more complex and global in nature than those that prevailed half a century ago.