Abstract:BackgroundThis social research study employed a behavioural insights framework, Easy, Attractive, Social, Timely (‘EAST’), to identify cues that may influence farmer and stakeholder attitudes towards the deployment of CattleBCG vaccine.MethodsThe EAST framework was employed to develop policy scenarios consisting of several cues likely to affect vaccine uptake. These scenarios consisted of a government‐led approach, an individual farmer‐led approach, and a third approach, also farmer‐led but organised collectiv… Show more
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