“…This is made even more salient given that 70% to 90% of all healthrelated decisions are made outside of the formal health sector, which includes families, social networks, and community, both in the Western and non-Western settings (Jovchelovitch & Gervais, 1999;Kleinman, 1986). However, Philippine folk conceptualizations of illnesses do not differentiate between physical and mental disorders, and a review of how both medical and psychological illnesses are framed suggests that Filipinos conceptualize disorders differently from the medical model (Araneta, 1993;Tan, 1987Tan, , 2008.…”