“…The following two dozen studies will provide a sense of how robust the phenomenon is: Fishy smells induce suspicion, negative moral evaluation lessens the value of money, wiping the slate clean allows one to ignore past mistakes, unburdening yourself of a secret lowers the estimation of the upward slant of hills, and many more cases where metaphor circuitry linking two brain areas leads to behavior deriving from the physical metaphor linkage. Enjoy these: (Boroditsky, 2000; Singer et al, 2004, 2006; Aziz-Zadeh et al, 2006; Gibbs, 2006; Wilson and Gibbs, 2007; Casasanto, 2008; Boulenger et al, 2009; IJzerman and Semin, 2009; Schubert and Koole, 2009; Landau et al, 2010; Sapolsky, 2010; Desai et al, 2011; Lee and Schwarz, 2011, 2012; Saygin et al, 2011; Fay and Maner, 2012; Mattingly and Lewandowski, 2013; Pitts et al, 2013; Deckman et al, 2014; Galinsky et al, 2014; Knowles et al, 2014; Masicampo and Ambady, 2014; Sassenrath et al, 2014; Schoel et al, 2014; Slepian et al, 2014; Stellar and Willer, 2014). …”