“…It was part of the REFRESH EU research initiative, which seeks to help Europe achieve its objective of decreasing food waste. The study has been conducted based on the strategies as follow: (1) social recipes, which refers to a community-based system of food sharing (Lim et al, 2014;Lim et al, 2017;Yalvaç et al, 2014); (2) eco-feedback, which refers to comparing one's own food waste behaviour to others (Lim et al, 2017); (3) apps and wearables, where different apps and a wearable camera were tested by consumers (Farr-Wharton, Foth & Choi, 2013;Farr-Wharton, Choi & Foth, 2014a;Ng et al, 2015;Hoem, 2017); (4) interactive or smart fridge, which aimed to help consumers organizing the food in their fridge (Rouillard, 2012;Farr-Wharton, Choi & Foth, 2014b;Nguyen et al, 2015); and (5) indirect and direct persuasion, where two variants of a recipe website were investigated in relation to consumer's environmental attitudes and their recipe choice (Aleahmad et al, 2008). The list of apps divided in different categories based on the main functionality that have been included in the study by Vogels et al (2018) not see an obvious need for such an app since they believed they did not waste much food.…”