Social Psychology and Language: Words, Utterances, and Conversations

Holtgraves, Thomas

doi:10.1002/9780470561119.socpsy002036

Cited by 27 publications

(42 citation statements)

References 349 publications

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“…Dispreferred markers reduce face threats to the receiver either by sending out a warning that a threat, such as an argumentative position (Brown and Levinson 1987), is forthcoming, or by acknowledging in a conciliatory manner that a threat has occurred. Consistent with this view, previous research has found that people are quicker to identify a remark as face threatening when it is preceded by a dispreferred marker than when it is not (Holtgraves 1998). Dispreferred markers come in many forms, from idiomatic phrases ("I don't want to be mean, but .…”

Section: Using Dispreferred Markers To Infer Likability and Credibilitymentioning

confidence: 56%

“…Dispreferred markers signal that the communicator is about to mention, or has just mentioned, something unpleasant, negative, or argumentative (Fraser 1990;Holtgraves 2010). As such, the use of a dispreferred marker is an act of politeness that the communicator extends to the receiver.…”

Section: Using Dispreferred Markers To Infer Likability and Credibilitymentioning

confidence: 96%

“…These markers do not affect the truth of the message or its referential or denotative meaning. Instead, they serve as an emotive signal, acknowledging the potential for social awkwardness or disagreement in the conversation (Holtgraves 2000;Jucker 1993). This research explored the proposition that the use of dispreferred markers has the potential to influence consumers' judgments and behavior.…”

mentioning

confidence: 97%

“…." These phrases are known in linguistics as discourse markers of dispreferred responses, or just dispreferred markers for short (Fraser 1990;Holtgraves 1997;Jucker 1998). Dispreferred markers are common in everyday conversations across the globe.…”

mentioning

confidence: 98%

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We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication

Hamilton¹,

Vohs²,

McGill³

2014

J Consum Res

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Consumers value word-of-mouth communications in large part because customer reviews are more likely to include negative information about a product or service than are communications originating from the marketer. Despite the fact that negative information is frequently valued by those receiving it, baldly declaring negative information may come with social costs to both communicator and receiver. For this reason, communicators sometimes soften pronouncements of bad news by couching them in dispreferred markers, including phrases such as, "I'll be honest," "God bless it," or "I don't want to be mean, but . . ." The present work identified and tested in five experiments a phenomenon termed the dispreferred marker effect, in which consumers evaluate communicators who use dispreferred markers as more credible and likable than communicators who assert the same information without dispreferred markers. We further found that the dispreferred marker effect can spill over to evaluations of the product being reviewed, increasing willingness to pay and influencing evaluations of the credibility and likability of the evaluated product's personality.

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Section: Using Dispreferred Markers To Infer Likability and Credibilitymentioning

confidence: 56%

Section: Using Dispreferred Markers To Infer Likability and Credibilitymentioning

confidence: 96%

mentioning

confidence: 97%

mentioning

confidence: 98%

See 2 more Smart Citations

We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication

Hamilton¹,

Vohs²,

McGill³

2014

J Consum Res

View full text Add to dashboard Cite

show abstract

“…They provide a window into people's thoughts and feelings, their intentions and their biases. As such they are of paramount significance when seeking to understand others' perceptions of the world (Holtgraves, 2010). As we think about this world of words, however, it becomes readily apparent that there exists a multitude of words that, at face value, appear to convey similar meanings.…”

mentioning

confidence: 99%