This paper discusses how Marsascala, a coastal town in Malta, has been urbanized over the years, with particular attention to the development of the tourist industry. In this regard, Bruce Young’s (1983) “general model of the process of ‘touristization’ and landscape change” is engaged with in conjunction with other conceptualisations of tourism and urban development. This paper contributes to the following sustainable development goals respectively, 3 (Good Health and Wellbeing); 8 (Decent Work and Economic Growth); 11 (Sustainable Cities and Communities); 14 (Life Below Water); and 15 (Life on Land), in particular with respect to quality of life, urbanization and respective social, environmental, and economic impacts, and through respective recommendations for a sustainable tourism in Marsascala and similar localities.