“…However, striving for the perfect body is associated with a number of negative psychological outcomes including risk taking behaviours such as anabolic steroid use (e.g., Blouin and Goldfield 1995;Loosemoore and Moriarty 1990;Schwerin et al 1996), eating disorders (e.g., Andersen 1998;Herzog et al 1991;Mangweth et al 2004;Silberstein et al 1989), depression (Levesque and Vichesky 2006), plastic surgery (e.g., Baker 1994;Wilson 1997), shame related to a diminished sense of self (Higgins 1987), lowered psychological well-being (Maltby and Day 2001), and excessive exercise (e.g., Olivardia et al 2004). These risk-taking behaviours mark the degree to which males are willing to gamble with their health for aesthetics, particularly in countries where there are significant disposable incomes and advertising targeting perfect bodies, including America where much of this research is carried out, and Australia which is the context of the current study.…”