Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?

Social media advertising reactance model: a theoretical review

“…Equal to invasiveness (Celebi, 2015;Jain et al, 2018;Jung et al, 2015;Taylor et al, 2011) and goal impediment (Fan et al, 2017;Mattke et al, 2018a;Wijenayake and Pathirana, 2019;Youn and Shin, 2019) From the perspective of media content, intrusiveness is the degree to which ads in a media vehicle interrupt the flow of an editorial unit (Ha and McCann, 2008) From the perspective of privacy, intrusiveness is defined as invading an individual's solitude, including intrusion into his/her private affairs (Sipior and Ward, 1995). Equal to invasiveness (Ahn et al, 2017;Korgaonkar, 2016, 2018) Irritation Ducoffe (1995) claimed that when advertising employs tactics that annoy, offend, or insult, or that are overly manipulative, consumers perceive advertisements as irritating or invasive (Alsamydai and Khasawneh, 2013;Antoniadis et al, 2019;Siregar, 2018) Irritation is defined as provoking, annoying, displeasure and momentary impatience (Chen et al, 2018;Loureiro, 2018;Noprisson et al, 2016;Pelet et al, 2016;Thota, 2012…”

“…Behavioral avoidance (Cheung and Ho, 2017); Intentions (click, visit, eWOM or share) (Belanche et al, 2020;Kim et al, 2016;Kumar and Pandey, 2016;Mir, 2015;Thota, 2012;Trichob and Ngamkroeckjoti, 2018;Tsao, 2019;Youn and Kim, 2019a); Lack of memory (Riedel et al, 2018) The intention of eWOM (Belanche et al, 2020;Pelet et al, 2016) Purchase rate (Arli, 2017;Aziza and Astuti, 2018;Huang, 2019;Jain et al, 2018;Pelet et al, 2016) Discontinue usage (Ha et al, 2014;Riedel et al, 2018) on the process and mechanism of user reactance and provide a systematic understanding of SMAR. The SMARM integrates the relevant factors, empirical evidence and findings from existing studies into a systematic framework.…”