“…Instead, social capital is valued insofar as it delivers some resource that can be leveraged in pursuit of some other valuable individual, organizational, or community outcomewhether a job or a promotion, organizational donations or client satisfaction, or community trust or engagement. There is a growing literature emphasizing this key mediating role of social capital in helping deliver a return on investment from websites (Lin, 1999), blogs (Baehr & Alex-Brown, 2010), and social media (Saxton & Guo, 2014;Herzog & Yang, 2018). Saxton & Guo (2015) and Guo & Saxton (2016) go even further in extending such arguments, explicitly positing social media-based social capital (which they refer to via the shorthand social media capital) as the proximate resource engendered by social media activities.…”