Social Networks: Advantages and Opportunities

Abstract

With technological development, social networks have increased exponentially, giving people more and more opportunities. The purpose of the article is to highlight the benefits and opportunities that social networks offer to individual users or businesses. Therefore, it used a qualitative research methodology based on existing resources. The first part presents a statistical analysis of the characteristics of the public that uses the social networks, as well as the devices used by them. Next, the paper presents the benefits of social networks and an analysis of technologies that can be integrated into new social networking features. Among these new technologies, standouts electronic payment engines or emerging technologies (artificial intelligence, facial recognition, motion sensors).