Social Networking Relationships and Digital Microenterprise Growth in the Informal Sector: The Mediating Role of Individual Entrepreneurial Orientation
Abstract:This paper aims to examine the role of social networking relationships in growing an informal sector digital microenterprise and the mediating effect of individual entrepreneurial orientation (IEO). Using data from 248 digital microenterprises in the informal sector of Senegal, this study utilizes multiple regression and Hayes process macro Model 4 to show that social networking relationships are positively associated with online informal microbusiness’ growth and IEO. It further reveals that IEO is related to… Show more
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