“…Microblogging is a form of electronic word-of-mouth that refers to the use of short messages to communicate in an online social network (e.g., Jansen et al, 2009). Research has so far addressed modelling network relationships (e.g., Katona et al, 2011;Trusov et al, 2010), privacy (e.g., Gan and Jenkins, 2015;Jeong and Coyle, 2014), information value (e.g., Hennig-Thurau et al, 2015;Schweidel and Moe, 2014;Tirunillai and Tellis, 2012;Zhang et al, 2011), and multiple media (e.g., Stephen and Galak, 2012;Smith et al, 2012;Yang et al, 2016;Yu et al, 2013).…”