Social network utilization and the impact of academic research in marketing

Rosenzweig, Stav; Grinstein, Amir; Ofek, Elie

doi:10.1016/j.ijresmar.2016.02.002

Cited by 37 publications

(32 citation statements)

References 68 publications

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“…Some view the FT100 as more global than other rankings (Stremersch et al, 2007). Authors from top universities are likely to bring more attention and credibility to an article, which could relate positively to citations (Rosenzweig, Grinstein, & Ofek, 2016). This dummy variable takes a value of “1” if an author is affiliated with a leading institution (FT100), otherwise “0.” Stremersch et al (2007) and Valtakoski (2019) use the FT100 as a measure of leading institutions in similar studies. Proportion of female authors (+) is the percentage of female authors in an article.…”

Section: Impact Of Efm Articlesmentioning

confidence: 99%

A bibliometric analysis of European Financial Managementʼs first 25 years

Baker

Kumar

Pandey

2020

Euro Fin Management

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This bibliometric analysis recognizes European Financial Managementʼs (EFM) 25th anniversary. EFMʼs output and impact have grown considerably since 1994. Although EFM focuses on financial issues in Europe, US authors are now its most frequent contributors. Evidence suggests greater gender diversity and collaboration among EFM authors over time. Most EFM publications focus on the stock market and investor behavior, portfolio performance, risk and risk management, firm ownership and corporate governance, banking, and organizational performance. We also identify key attributes associated with EFMʼs citations such as article and title length, reference count, and lead female author.

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Section: Impact Of Efm Articlesmentioning

confidence: 99%

A bibliometric analysis of European Financial Managementʼs first 25 years

Baker

Kumar

Pandey

2020

Euro Fin Management

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“…First, organizations can either address resource constraints actively or avoid this challenge. The latter means that organizations engage in avoidance behaviors or escape from acting under the constraints of resource scarcity (Rosenzweig, Grinstein, & Ofek, 2016) by abandoning new opportunities, terminating innovation projects, or exiting markets (Baker & Nelson, 2005). However, through the ability to actively address resource scarcity, firms can seize advantages where competitors may Table 2 Studies on bricolage in organizations.…”

Section: Bricolage Capabilitiesmentioning

confidence: 99%

“…Improvisation can be viewed as a tactic of the organization to mobilize and combine resources in a novel way (Weick, 1993). It includes compensation approaches to close the gap caused by resource scarcity by utilizing other, existing resources that compensate for the missing resources (Rosenzweig et al, 2016). Bricoleurs are seen as thinkers who are able to improve, imagine, combine, and search for new, unexpected resources (Miettinen & Virkkunen, 2005).…”

Section: Storey and Easingwood (1998) Surveymentioning

confidence: 99%

“…These examples illustrate how making do eases innovation tasks by allowing attention to focus on specific and central areas, saving time and enhancing effectiveness, but how it can also delay the innovation process and reduce service quality and ultimately service revenues (Eisenhardt, 1989;Rosenzweig et al, 2016). Making do is about using with what the organization has at hand to develop good enough solutions, which can be tested quickly in the market.…”

Section: Networking With External Partnersmentioning

confidence: 99%

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A bricolage perspective on service innovation

Witell

Gebauer

Jaakkola

et al. 2017

Journal of Business Research

151

144

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Service innovation is often viewed as a process of accessing the necessary resources, (re)combining them, and converting them into new services. The current knowledge on success factors for service innovation, such as formalized new service development (NSD) processes, predominantly comes from studying large firms with a relatively stable resource base. However, this neglect situations in which organizations face severe resource constraints. This paper argues that under such constraints, a formalized new service development process could be counter-productive and a bricolage perspective might better explain service innovation in resourceconstrained environments. In this conceptual paper, we propose that four critical bricolage capabilities (addressing resource scarcity actively, making do with what is available, improvising when recombining resources, and networking with external partners) influence service innovation outcomes. Empirical illustrations from five organizations substantiate our conceptual development. Our discussion leads to a framework and four testable propositions that can guide further service research.

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“…This market acceptance is measured in terms of probable adopters and also for the product types where the buying cycles are shorter, in terms of initial adopters and repeat buyers. Obviously, knowing the repeat purchase rate for repeatedly purchased items is necessary (Rosenzweig et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

A monopoly pricing model for diffusion maximization based on heterogeneous nodes and negative network externalities (Case study: A novel product)

Badiee¹,

Ghazanfari²

2018

10.5267/j.dsl

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Social networks can provide sellers across the world with invaluable information about the structure of possible influences among different members of a network, whether positive or negative, and can be used to maximize diffusion in the network. Here, a novel mathematical monopoly product pricing model is introduced for maximization of market share in noncompetitive environment. In the proposed model, a customer's decision to buy a product is not only based on the price, quality and need time for the product but also on the positive and negative influences of his/her neighbors. Therefore, customers are considered heterogeneous and a referral bonus is granted to every customer whose neighbors also buy the product. Here, the degree of influence is directly related to the intensity of the customers' relationships. Finally, using the proposed model for a real case study, the optimal policy for product sales that is the ratio of product sale price in comparison with its cost and also the optimal amounts of referral bonus per customer is achieved.

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Social network utilization and the impact of academic research in marketing

Cited by 37 publications

References 68 publications

A bibliometric analysis of European Financial Managementʼs first 25 years

A bibliometric analysis of European Financial Managementʼs first 25 years

A bricolage perspective on service innovation

A monopoly pricing model for diffusion maximization based on heterogeneous nodes and negative network externalities (Case study: A novel product)

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