Social Network Sites (SNS) and Their Irrepressible Popularity

Abstract

Popularity of social media is increasing day by day and there are thousands of social media platforms on the internet with different features. This chapter discusses the term social media in general and examines its evolution in detail from the beginning of the first e-mail to today. Authors explore the terms pertaining to the domain of Social Network Sites (SNS) which are considered as one of the most used forms of social media. Authors present a discussion about a popular topic “SNS addiction” and examine its characteristics with a brief literature review. Accordingly, despite the fact that excessive use of social network sites cannot be formally accepted as a behavioral addiction; shy and young, extroverted, and neurotic women with no relationship are more likely to develop addictive behaviors towards social media.