Social network sites and competition: a tale of YouTube, 2005–2015
Md Tarique Newaz
Abstract:Purpose
The purpose of this study is to document and analyze the success story of YouTube as a social network site in a competitive market, offering important academic and managerial implications.
Design/methodology/approach
Historical methods were used for investigation. This study applies the Resource-Advantage theory to identify key events in the history of YouTube from archival documents and evaluates and synthesizes the evidence to recount the channel’s evolution.
Findings
YouTube faced challenges fro… Show more
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