2019
DOI: 10.13052/jcsm2245-1439.844
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Social Network Self-Protection Model:What Motivates Users to Self-Protect?

Abstract: Social networks are an indispensable activity for billions of users making them an attractive target for cyberattacks. There is however only scarce research on self-protection of individuals outside the organizational context. This study aims to address this gap by explaining what motivates individuals to self-protect on social networks. A survey (N = 274) has been conducted among Slovenian Facebook users to test the proposed social network selfprotection model. The results show that privacy concerns and perce… Show more

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Cited by 8 publications
(6 citation statements)
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References 43 publications
(81 reference statements)
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“…The perceived extent of threats to the individual posed by social engineering attacks. [3,6] Fear The level of the individual's fear of social engineering. [4,9]…”
Section: Perceived Threatmentioning
confidence: 99%
“…The perceived extent of threats to the individual posed by social engineering attacks. [3,6] Fear The level of the individual's fear of social engineering. [4,9]…”
Section: Perceived Threatmentioning
confidence: 99%
“…Privacy concerns [1] Fear of government intrusions The extent of fear regarding government intrusions into privacy. Fear [5]…”
Section: Trust In Governmentmentioning
confidence: 99%
“…Perceived threats [1] Protection motivation The degree of motivation to self-protect on social networking sites.…”
Section: Locus Of Controlmentioning
confidence: 99%
See 1 more Smart Citation
“…In such a threatening situation, individuals’ need for self-protection will be activated, which will generate strong self-serving cognitions. When such a cognitive system of self-protection is on alert, it strengthens self-interest motivation (Fujs et al , 2019). Individuals will then express more territorial behavior, and ignoring this may make their coworkers uncomfortable.…”
Section: Introductionmentioning
confidence: 99%