2018
DOI: 10.1016/j.erss.2018.07.022
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Social mobilization on climate change and energy: An evaluation of research projects in British Columbia, Canada

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Cited by 24 publications
(15 citation statements)
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“…If choosers were informed of a shift towards new technologies using 'community champions' from an associated peer group, paired with an injunctive indicator of social approval if the individual were to act in accordance, this may prove an effective means of guiding behaviour in desired directions within this domain. Indeed, Westerhoff, Sheppard, Iype, Cote and Salter [64] found that "social mobilization initiatives" such as this could be highly effective in initiating action to mitigate climate change, by normalising sustainability into social practices and norms. In one such example, the 'Good Life, Green Life' intervention scheme, community representatives were filmed discussing the movement from concern to action on climate change.…”
Section: Social Norms: What Do My Friends or Neighbours Do?mentioning
confidence: 99%
See 1 more Smart Citation
“…If choosers were informed of a shift towards new technologies using 'community champions' from an associated peer group, paired with an injunctive indicator of social approval if the individual were to act in accordance, this may prove an effective means of guiding behaviour in desired directions within this domain. Indeed, Westerhoff, Sheppard, Iype, Cote and Salter [64] found that "social mobilization initiatives" such as this could be highly effective in initiating action to mitigate climate change, by normalising sustainability into social practices and norms. In one such example, the 'Good Life, Green Life' intervention scheme, community representatives were filmed discussing the movement from concern to action on climate change.…”
Section: Social Norms: What Do My Friends or Neighbours Do?mentioning
confidence: 99%
“…Therefore, for the kind of decisions we are considering in this review, development of an interactive website which allows choosers to explore novel technologies and attain information as and when required is one avenue that may have greater potential to encourage selection of these options in comparison to a standard, non-interactive choice environment. Alternatively, Westerhoff et al, [64] found that social mobilization efforts are effective in motivating behaviour change as they ensure citizens are meaningfully engaged in co-creating solutions (see, Section 2.2). Research has shown that such schemes are effective in motivating behaviour change as they directly encourage feelings of empowerment.…”
Section: Perceived Behavioural Control: Can I Do It?mentioning
confidence: 99%
“…Social mobilization prevents infection through individual behavior. These initiatives can range from social pressures to proclamations from government officials (Westerhoff et al 2018 ). Yet, ultimately the choice of whether or not to participate remains on the individual.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The 'value-action' gap and social inertia distinctive of the climate challenge, is in part due to a complex interplay of individual and social meaning-making processes (Brulle and Norgaard 2019;Westerhoff et al 2018). Some scholars posit that this (inter)subjective bottleneck may indeed be equally or more important than the technical one when it comes to climate change action and ought to factor centrally into transformative change processes (Gifford 2011;Grothmann and Patt 2005).…”
Section: Five Ways Climate Change Challenges (Social) Meaningmentioning
confidence: 99%