Social mobile Augmented Reality for retail

Enabling smart retail settings via mobile augmented reality shopping apps

“…However, additional analysis of these apps for evidence of secondary value finds that: 62.4% of those apps that primarily offer extrinsic value also offer at least some secondary intrinsic value, 33.7% of apps that primarily offer intrinsic value also offer at least some secondary extrinsic value, and where, overall, 54.4% of all MAR shopping apps offer at least some elements of both intrinsic and extrinsic value. These findings support the views suggested from the literature (e.g., Guven et al, 2009;Zhao and Balagué, 2015) that MAR shopping are able to offer varying combinations of both extrinsic and intrinsic value.…”

“…Specifically, we find that such apps span online categorisations well beyond shopping-26 on Google Play alone, including lifestyle, travel & local and entertainment, suggesting that such apps are often promoted as facilitating smarter shopping as part of a broader purpose. In looking at the experiential value emphasis of these apps relative to Mathwick et al (2001), we find that while an extrinsic value emphasis is dominant in 69.4% of all such apps and where "service excellence" more specifically is primary for 50.4%, more than half (54.4%) of all apps are also found to offer primary and secondary combinations of both extrinsic and intrinsic value, a finding in support of views suggested from the literature (e.g., Guven et al, 2009;Zhao and Balagué, 2015). In terms of current take-up, we find that only 10.7% of smartphone users in the US have used these apps though 30.1% of smartphone users have some experience using MAR apps for any purpose.…”

“…Other research sees augmented reality as being able to feature prominently in other types of apps, e.g. tool-centric and social-centric apps (Guven, Oda, Podlaseck, Stavropoulos, Kolluri, and Pingali, 2009). Such views of MAR are useful as they highlight its ability to simultaneously offer both extrinsic and intrinsic value in retail settings.…”

Knowledge Annotation: Making Implicit Knowledge Explicit

“…By simply pointing the camera to a product, additional information is displayed about that product. The advent of the social web is taking this a step further; we have already seen its application in Dinos however [110] is using it to help shoppers by enhancing the shopping experience by adding social content. So in theory, anything can be virtually tagged and then accessed using AR systems.…”

Augmenting for purchasing with mobile: Usage and design scenario for ice dessert

“…The main focus of most of these phone applications is to offer additional information about the products beyond what can be seen physically so that consumers can better decide on their purchases. For example, researchers from IBM [9] augmented 3D avatars over products on the shelves as shoppers browse through the store. The avatars are representatives of product reviewers in the social web and are promptly consultable from a live chat or an information database.…”