Social Media Use Intensity at Workplace Among Human Resources Executives of a Government Agency Headquarters in Kuala Lumpur, Malaysia

Abstract

Browsing social media is a common daily activity for most people all around the globe nowadays regardless of age and gender. Although the frequency, duration and motive of browsing social media differs from one person to another, the existence of employees who have social-media mania and keep browsing social media all the time even during their working hours causes the employers to monitor their employees‘ social media use intensity at workplace from time to time. This study looks at the level of social media use intensity at workplace among Human Resources executives of a government agency headquarters in Kuala Lumpur, Malaysia. Questionnaires were used to collect data on the sample. Due to its quite small population size, total population sampling method is applied. Out of 68 executives, only 30 completed the questionnaires (response rate = 44.12%). Findings revealed that the sample have high level of social media use intensity at workplace. However, there was no statistically significant difference between social media use intensity and gender. Other than that, it was found that the main motive behind using social media at workplace is interpersonal. As for the implications of this study, it contributes to the corpus of knowledge in the area of social media use intensity at workplace in local organization context and provides empirical data to assist organization in conducting appropriate policy to control social media use intensity at workplace among their employees.
 Keywords: Social Media Use Intensity, Motives Behind Using Social Media, Government Agency

State of Art of the Persuasive Technology using Social Media for Behaviour Change in Malaysia

“…Partially positive (Ishak et al, 2020), (Almonani et al, 2014) 2 20 Negative 0 0 80% of the reviewed papers appear to be positively affecting the targeted behaviour. 20% of the research did not show an entirely positive effect towards the aimed behaviour.…”

“…A. Ahmad, 2019), productivity (Ishak, Khairuddin, & Aziz, 2020), politics (Butt, Saleem, Siddiqui, Saleem, & Awang, 2021) and healthcare (Z. Ahmad et al, 2019).…”

“…The rest of the behaviour outcomes are a charity, choosing a business platform, job performance, social media engagement and social media usage. (Hassan et al, 2015), (Rahman, 2016), (Muhamad & Shahrom, 2020) , (Noor & Shahrom, 2021) (Ishak et al, 2020) 0 5 50…”

Persuasive Technologies in using Social Media to Influence Behaviour Change in Malaysia

“…Not Specified (Rahman, 2016), (Ishak et al, 2020), (Mohamad et al, 2018) Ishak et al, 2020, (Almonani et al, 2014) 0 4 40…”

Empirical Investigation of Work-Related Social Media Usage and Social-Related Social Media Usage on Employees’ Work Performance

“…Additionally, social media allows for expanding relationships and partnerships. These digital platforms provide the ability to boost worker productivity by connecting employees to global resources [ 10 ]. Nowadays, social media is used for obtaining technical help and expressing ideas at work [ 11 ].…”