Social media use and consumer shopping preferences

Vithayathil, Joseph; Dadgar, Majid; Osiri, John K.

doi:10.1016/j.ijinfomgt.2020.102117

Cited by 39 publications

(30 citation statements)

References 33 publications

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“…Many researchers focused on the connection between the usage of social networks and shopping preferences long before the pandemic's breakout. Vithayathil, J. et al [9] described in detail the levels of usage of popular platforms on social networks in regards to consumer behaviour. Similarly, Schaarschmidt, M. and Konsgen, R., [10] and many others focused on social networks and their influence on human behaviour, in this case, the employees.…”

Section: Analysis Of Current State In the Solution Of The Issuementioning

confidence: 99%

Customer Behaviour and Sentiment Due to The COVID-19 Global Pandemic

Majercakova

Rostášová

2021

SHS Web of Conf.

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Research background: Identifying customer behaviour is one of the most critical activities in the implementation and evaluation of the analytical phase of the company’s algorithm for marketing activities. Analyses are performed based on of research activities aimed at identifying the psychological processes of an individual, related to the selection of goods and services to meet his needs and desires, the distribution of his available resources (money, time, effort) into items related to consumption and overall perception and thinking of the customer in a specific time period. The emergence of a global crisis, Covid-19, has significantly changed consumer behaviour in the market, shopping motives and consumer sentiment. This aspect has prompted several studies that have placed great emphasis on identifying factors influencing customer behaviour during this specific period. Purpose of the article: The article presents the results of these analyses, which were carried out during the initial stages of the emergence and spread of the pandemic. Methods: The methods used to address this issue were based on the analysis, synthesis and comparison of data obtained by primary and secondary research, as well as the use of methods of deduction and induction, to draw general and specific conclusions related to the topic. Findings & Value added: he results of the findings not only confirm the expected change in customer behaviour in times of crisis, but the added value of solving this problem is to obtain important evidence for immediate decision-making and management of companies in times of crisis caused by “force majeure”.

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Section: Analysis Of Current State In the Solution Of The Issuementioning

confidence: 99%

Customer Behaviour and Sentiment Due to The COVID-19 Global Pandemic

Majercakova

Rostášová

2021

SHS Web of Conf.

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“…Research tends to consider the use of SM from a business-to-consumer perspective. For instance, studies have investigated the effects of SM on consumer purchase decisions [8], the impact on brand awareness and purchase intention [9], customer retention, electronic word of mouth, and purchase decision involvement [10]. Despite the significant impacts and perceived value for SMEs, research is limited regarding how SMEs choose or use SM channels.…”

Section: Introductionmentioning

confidence: 99%

Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption

et al. 2020

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Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the world economy. Information technology plays a vital role in improving the productivity and competitiveness of SMEs. The dynamic business environment has brought fierce competition among SMEs and, therefore, requires the owners to interact with internal and external members actively. Hence, this study aims to investigate the impact of technology, organization, and environment as important factors in the performance of small and medium-sized enterprises. It also examines the mediating role of social media adoption. Items were developed to measure the various purposes of social media use in organizations, which contribute to increasing the measurement of social media usage. For the empirical investigation, this paper used a closed-ended questionnaire. Using a quantitative method, we observed 423 responses through structural equation modeling. The findings of the study indicate that technology, organization, and the environment play effective roles for SME performance. More importantly, social media adoption positively mediates the relationship between technology, organization, environment, and SME performance. The study also helps organizations realize the advantages of using social media and specifies the rationale behind an organization’s investment in social media.

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“…Moreover, to attain organizational objectives, firms use social media to engage customers. The approach and liking of a customer are also revealed in reviewing products on social media platforms which can have strong impact on value creation (Vithayathil, et. al., 2020).…”

Section: Review Of Literaturementioning

confidence: 99%

Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

et al. 2021

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This study aims at identifying the impact factors of social media marketing on the buying behaviors’ of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make their purchase decisions. This study suggests that the policymakers should focus on authenticity of product information, easy to order system that saves time, publicity of innovative and variety of products, and customer addicted towards media marketing for making the customers inclined towards buying the products and services from superstores of Bangladesh.

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Social media use and consumer shopping preferences

Cited by 39 publications

References 33 publications

Customer Behaviour and Sentiment Due to The COVID-19 Global Pandemic

Customer Behaviour and Sentiment Due to The COVID-19 Global Pandemic

Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption

Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

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