Social media use: A review of innovation management practices

Muninger, Marie-Isabelle; Mahr, Dominik; Hammedi, Wafa

doi:10.1016/j.jbusres.2022.01.039

Cited by 29 publications

(49 citation statements)

References 157 publications

(338 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The paybacks of effective SM applications have been acknowledged. Social media facilitates marketing activities and improves the organisational financial performance, bringing new product innovativeness and new product efficiency (Muninger et al 2022). In addition, SM facilitates knowledge sharing and communication in teams (Ali et al 2020).…”

Section: Research Problem Statementmentioning

confidence: 99%

Social media affordances in sense-making and knowledge transfer

Nyambandi

Harpe

2022

SA Journal of Information Management

View full text Add to dashboard Cite

Numerous significant studies such as that of Findlay (1978) and Davenport and Prusak (1998) as well as Chen and Kuo (2017) have been concentrated on KT. The concept of KT was first proposed by Findlay (1978) and has since been interchanged as knowledge sharing, flow and acquisition. Knowledge sharing refers to making knowledge available to others, while knowledge flow Background: Social media (SM) affordances and knowledge transfer (KT) culture permit sense-making, sense-unmaking and insights into an organisational performance improvement strategy. The article provides an analysis of SM affordances and how they enable sensemaking.Objectives: The purpose of this article was to explore how SM can facilitate effective KT in an innovative business environment (IBE). The question inspiring the article is: How can the use of SM facilitate effective KT in an IBE?Method: Twenty online interviews with experts from various organisations were used to gather qualitative data and make sense of the key concepts. Data extracted were thematically analysed using ATLAS.ti software.Results: Mainstream academia concentrates more on the operational usefulness of SM, and not much is concentrating on how SM affordances facilitate social, organisational sensemaking and KT from strategic level expert's perspective other than the operational level. Conclusion:Social media affordances are in the form of media richness, cost reduction, the meta-knowledge in community of practice, conversation frame-clues interlink, creativity, editability and creativity. The conversation leads to productive dialogue (PD) and KT. Contribution of the research:The sense-making theory enables reconceptualisation of how SM affordances facilitate social, organisational sense-making and KT. Sense-making and KT are shaped by individual cognition, absorptive capacity, technology perceived ease of use (PEOU) as well as usefulness and the environment. The research is supportive to information and communication technology researchers and novice researchers in developing new knowledge and KT measurement and SM management strategies. This study is unique compared to the existing literature because of its exclusive and innovative approach regarding participant's selection, data collection and methods.

show abstract

Section: Research Problem Statementmentioning

confidence: 99%

Social media affordances in sense-making and knowledge transfer

Nyambandi

Harpe

2022

SA Journal of Information Management

View full text Add to dashboard Cite

show abstract

“…Aligned with previous research on innovation stages by Muninger et al (2022), Muninger et al (2019), and Mount and Martinez (2014), three main stages are distinguished, which were captured with the following items:…”

Section: Innovation Stagesmentioning

confidence: 99%

“…Fourth, innovation research distinguishes between different stages and activities, which are frequently grouped into different innovation stages, from idea generation to product launch (Chesbrough, 2006; Cooper, 2008). The potential of social media to facilitate external knowledge search and exchange (Candi et al, 2018) spans all stages of the innovation process (Du et al, 2016; Mount & Martinez, 2014; Muninger et al, 2022). It covers idea and design – essentially through crowdsourcing activities (Huston & Sakkab, 2006; Ozcan et al, 2021), new product development – mainly by fostering communication and interactions across innovation teams (Marion et al, 2014), and product commercialization—by motivating social media users to engage in behaviors that are beneficial to new product launch activities, such as paying attention to advertisements or providing recommendations.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Recent studies show that some companies have successfully used social media to obtain knowledge from external stakeholders (He & Wang, 2016; Mount & Martinez, 2014; Roberts et al, 2016) at a low cost (Barlatier & Josserand, 2018; Haefliger et al, 2011; Hitchen et al, 2017). Social media allows firms not only to mine information and ideas from consumers (Ozcan et al, 2021) but also to involve customers in the innovation process (de Oliviera et al 2020; Muninger et al, 2022). Thanks to social media, firms can leverage external knowledge for internal innovation and product development (Ogink & Dong, 2019) by creating complex patterns of communication between innovation seekers and innovation providers across the different stages of the innovation process (Muninger et al, 2019; Testa et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Configurations of social media‐enabled strategies for open innovation, firm performance, and their barriers to adoption

Barlatier

Josserand

Hohberger

et al. 2022

J of Product Innov Manag

View full text Add to dashboard Cite

show abstract

“…De la misma manera, el uso de medios sociales también puede jugar un papel importante en el desarrollo de procesos de innovación, sobre todo como fuentes de información para conocer las necesidades de los clientes y cómo satisfacerlas (Muninger et al, 2022).…”

Section: Introductionunclassified

Las agencias de comunicación ante las nuevas redes sociales. ¿Early adopters o incorporación tardía?

Godoy-Martin

2022

RIRP

View full text Add to dashboard Cite

Social media are already part of the communicative routines of most organizations, including communication agencies. Nevertheless, given their duty to serve other companies, these agencies should have an advanced understanding of these platforms, not only in their most profound sense but also in a time-advanced one. In other words, agencies should test emerging social media with the aim of knowing them in-depth and determining whether they serve their communicative purpose. It should be noticed that investment in digital advertising and actions with influencers are greater and greater. Besides, they are platforms that not necessarily remain unalterable, but some of them achieve their life cycle, even disappearing. On this matter, it is necessary to check if agencies really are working on the most recent social networks or only on those which are already consolidated. For such a research, the quantitative method, based on the content analysis, was adopted within a descriptive study. It was used on a sample of the ten communication agencies with the highest billing which operate in Spain. As secondary research objectives, it was considered to analyze the use that agencies do of social media which they are present in, to determine the existence of online content strategies, as well as to value the interaction level of these companies on online channels. The results show that most of analyzed agencies offer web 2.0-related services, such as digital strategy, online content management, monitoring and influencers relations. Social media talking, except for a few cases, communication agencies prefer to maintain a presence on the most consolidated social networks (Twitter, Facebook, Instagram, LinkedIn and YouTube). Furthermore, those are the ones that usually have links on their websites. This does not mean that agencies do not use the more recent applications, but that, mostly, they do not do this for their benefit as a brand. Otherwise they keep them in the background. In fact, some agencies use current platforms, such as Twitch or TikTok, publishing suitable content to their characteristics, which means that agencies know their possibilities, although their use is not still usual among them. Among the commonly used social networks, the activity of these agencies remains along the lines of what has already been concluded in previous academic papers: the purpose of information dissemination prevails with a self-promoting role. Communication agencies keep their social profiles updated and, during the month of research, they constantly published content, especially, information about themselves or about the communication sector, followed by news of common interest, clients news and projects carried out. Finally, although they published content frequently, the interaction with other users is low and, when it happens, it usually has, as mentioned, a self-promoting intention. In conclusion, communication agencies, as other kinds of organizations, are used to introduce social media work in their routines. However, it cannot be said that they are early adopters, at least to self-use. Probably, public relations professionals are researching and going deep in these new platforms, but in a private way, so agencies cannot, or prefer not to show their know-how by doing it.

show abstract

Social media use: A review of innovation management practices

Cited by 29 publications

References 157 publications

Social media affordances in sense-making and knowledge transfer

Social media affordances in sense-making and knowledge transfer

Configurations of social media‐enabled strategies for open innovation, firm performance, and their barriers to adoption

Las agencias de comunicación ante las nuevas redes sociales. ¿Early adopters o incorporación tardía?

Contact Info

Product

Resources

About