Social Media Usage among Older Adults: Insights from Nigeria

Oyinlola, Oluwagbemiga

doi:10.1080/01924788.2022.2044975

Cited by 11 publications

(3 citation statements)

References 113 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Last, this study advances the current understanding of gerontology in the consumer studies context. Specifically, gerontology studies have traditionally focused on older adults' consumption from an activity perspective (e.g., Lippke & Cihlar, 2021; Oyinlola, 2022) or physical (e.g., Barrett et al, 2021; Timmermans et al, 2022) and mental (e.g., Klaming et al, 2022; Laver et al, 2022; Villalva‐Sánchez et al, 2021) wellbeing perspective, rather than from a purchasing power perspective. The present findings deepen our understanding of the consumption of masstige brand products that is motivated by identity signaling among Korean older adults.…”

Section: Discussionmentioning

confidence: 99%

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

Bae

2022

Int J Consumer Studies

View full text Add to dashboard Cite

This study explores the relationship between old‐age stereotyping and older consumers' masstige product consumption, specifically, their intention to purchase masstige brand products, with a focus on their motivational drives from an identity‐signaling perspective. We surveyed 533 people aged 54 to 64 years in South Korea. Structural equation modeling was used to analyse the mediating effect, and hierarchical regression analysis was applied to test the moderating effect. Our results indicated that among older consumers in South Korea who felt threatened by old‐age stereotypes, intention to purchase masstige brands was high. Their dissociative motivation, that is, their motivation to dissociate from their age group, and the symbolic value of masstige brands as signifiers of a youthful, desirable identity were found to mediate both the threat of old‐age stereotyping and intention to purchase masstige brands. Furthermore, we found that interdependent older consumers were more sensitive to old‐age stereotyping and had a stronger motivation to dissociate from the “old‐age” group. The findings offer insights into masstige brand consumption by older South Korean consumers that may be useful for both academics and marketers.

show abstract

Section: Discussionmentioning

confidence: 99%

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

Bae

2022

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…Stakeholders will be asked to provide feedback on the clarity, relevance, time taken and format of the survey questionnaire, and preferred method of rating. We will also examine the usability or barriers to use of e-Delphi process—several barriers to using internet and social media have been identified among older adults in SSA [ 38 ]. As recommended by McPherson et al [ 37 ], we will use purposive sampling to recruit four stakeholders (a researcher, a practitioner, an older adult, and a caregiver) for the pilot e-Delphi study.…”

Section: Methodsmentioning

confidence: 99%

Building consensus on priority areas for Sub-Saharan Africa’s ageing population research: An e-Delphi study protocol

Okoh,

Onyeso,

Ekemezie

et al. 2024

PLoS ONE

Self Cite

View full text Add to dashboard Cite

Background Improvement in medico-social services has increased life expectancy and population ageing in Sub-Saharan Africa (SSA). It was estimated that about 163 million people aged 65 and older will be resident in SSA by 2050. There is inadequate ageing research capacity in SSA which necessitates this study to (a) identify a decade-long ageing research opportunities, challenges, and solutions, and (b) prioritize critical ageing research areas and methodologies relevant to the SSA. Methods We designed an e-Delphi protocol following the Reporting Guideline for Priority Setting of Health Research with Stakeholder. The stakeholders will be researchers, practitioners, older adults, and caregivers purposively selected through snowballing quota sampling to complete three rounds of e-Delphi surveys. Round 1 will involve open-ended questions derived from the study objectives. Responses from round 1 will be prepared as a checklist for stakeholders to rate during rounds 2 & 3, using a 9-point scale: low priority (1–3), moderate priority (4–6), and high priority (7–9). The criterion for reaching a consensus will be ≥ 70% of stakeholders rating an item “high priority” and ≤ 15% as “low priority.” Quantitative data will be analysed using descriptive statistics, Wilcoxon matched-pairs signed-rank test will be used to assess the stability of stakeholders’ responses, and qualitative comments will be analysed using content analysis. Discussion and implications Setting aging research/practice priorities will help maximize the benefits of research investment and provide valuable direction for allocating public and private research funds to areas of strategic importance.

show abstract

“…Social compensation research has attracted academic attention, and more and more scholars have attempted to use social compensation in the social interaction of older adults because more and more older adults at this stage are using social media under social networks to engage in social participation through an emerging medium. The use of social media by older adults for social participation is conducive to improving their positive emotional experience and life satisfaction and further has a positive impact on health (26)(27)(28)(29). Online social activities through mediums such as cell phones allow older adults to have higher levels of social support and social connections (30).…”

Section: Social Compensationmentioning

confidence: 99%

Understanding the influencing factors and mechanism of social compensation for Chinese older adults using social media in the context of smart home: a qualitative analysis

Ma,

Gao,

Guida

et al. 2023

Front. Public Health

View full text Add to dashboard Cite

As a new generation of necessary terminals for future homes, smart homes have become one of the essential mediums for smart aging at home. This paper aims to explore how older adults who age at home can overcome the digital divide of the new medium and achieve social participation in the home context to realize active aging. Based on the theory of social compensation, we select the smart-home smart screen, a representative new medium product in China, and carry out open coding, spindle coding, selective coding, and theoretical construction of the original interview data through the grounded theory research method. The results show that the main factors affecting the social compensation of older adults to smart home social media include user interface quality, interaction quality, content quality, and service quality, and these four factors are used as external variables to compensate older adults socially, thereby stimulating the emotional experience and perception changes at the cognitive level of older adults and then affecting the adoption and acceptance of smart home social media by older adults. This study refines the factors influencing the older adults’ use of smart home social media from the perspective of social compensation. It explains the mechanism of acceptable behavior of older adults, bridging the gap in previous literature on the influencing factors and behavioral mechanisms of older adults of smart home social media. This paper provides a theoretical basis and guidance for the subsequent academic research and software development practice of social media under new technological devices to further help older adults in China achieve active and healthy aging.

show abstract

Social Media Usage among Older Adults: Insights from Nigeria

Cited by 11 publications

References 113 publications

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

Building consensus on priority areas for Sub-Saharan Africa’s ageing population research: An e-Delphi study protocol

Understanding the influencing factors and mechanism of social compensation for Chinese older adults using social media in the context of smart home: a qualitative analysis

Contact Info

Product

Resources

About