Social Media Strategies and Destination Management

Munar, Ana María

doi:10.1080/15022250.2012.679047

Cited by 147 publications

(108 citation statements)

References 55 publications

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“…2) Usage of social media by the tourism agencies (supply side): The existing literature has primarily been dedicated to two main patterns of social media utilization in the tourism industry: social media as an instrument for destination or tourism promotion (Hays et al, 2013;Munar, 2012;Stankov et al, 2010) and social media"s role in travellers" decision making via data analytics out of the crowd sourced data collected by the users (Parra-López et al, 2011;Chung and Koo, 2015). These two main patterns are:…”

Section: Social Media In the Tourism Sectormentioning

confidence: 99%

Utilizing Social Media to Encourage Domestic Tourism in Oman

Al‐Badi¹,

Tarhini²,

Al-Sawaei³

2017

IJBM

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Nowadays people use social media in order to create, share or exchange information, pictures or videos in virtual communities and networks. Furthermore, followers can "like", "share" and "comment" on other people"s content or posts. Obviously, social media sites have an influence on the decision-making process, especially in the tourism sector, which has economic benefits for the country; people utilize social media channels in tourism promotional activities in order to encourage and promote domestic tourism. Hence, this Study aims to investigate how to use social media technology in order to encourage and improve domestic tourism in Oman. Data were collected using a self-administrated questionnaire from individuals who are currently using social media sites and have an interest in domestic tourism in Oman. There are three main findings: 1) there are a large number of people who use social media technology to obtain information about different attractive places they wish to visit in Oman, 2) the majority of the respondents claim that negative experiences posted on social media about a particular destination influence their travel decisions, and 3) many of the respondents indicate that the Ministry of Tourism in Oman should utilize more social media tools such as Instagram, Twitter, etc. in order to encourage domestic tourism. This research has implications not only to the Ministry of Tourism to promote domestic tourism in Oman, but also to Omani people and tourists from other countries who visit or like to visit Oman.

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Section: Social Media In the Tourism Sectormentioning

confidence: 99%

Utilizing Social Media to Encourage Domestic Tourism in Oman

Al‐Badi¹,

Tarhini²,

Al-Sawaei³

2017

IJBM

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“…In the past, DMOs controlled the media messages, and they tried to create desired destination images through their marketing campaigns, but traditional destination marketing has been challenged by appearance of social media applications and user generated contents (Frías et al 2012;Gretzel, 2006;Munar, 2012) because travellers do not need to rely on information received from controlled sources. They can communicate time efficiently and cost effectively not only with previous visitors to a destination but also with accommodation suppliers, travel companies, DMOs, and local residents of a destination through social media platforms, (Hvass & Munar, 2012;Lin & Huang, 2006;Pan & Fesenmaier, 2006;Xiang & Gretzel, 2010).…”

Section: Destination Image Formation In the Contemporary Environmentmentioning

confidence: 99%

Rethinking destination image formation

Kişlali

Kavaratzis

Saren

2016

International Journal of Culture, Tourism and Hospitality Research

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Purpose – This paper aims to contribute to conceptualization of destination image (DI) and shed light on the overlooked socio-cultural aspects of tourism along with recent technological changes. It endeavours to develop a framework to conceptualize DI formation considering socio-cultural, political, historical and technological influences. Design/methodology/approach – Unlike the orthodoxy in tourism research, tourism phenomenon is approached from a wider social science perspective. To cast light on the progress in DI research, a critical literature review is followed by evaluation of the well-known DI formation frameworks in tourism literature. Seminal articles, cornerstones of DI studies, are critically discussed in this paper. While stressing the prominence of these studies, their shortcomings are also examined. Findings – The paper introduces a novel framework of DI formation that helps bring DI research further through a wider socio-cultural perspective. The framework incorporates holistic characteristics of DI and the contemporary technological environment. Originality/value – This paper proposes a nuanced and more holistic understanding of DI. While most of the previous studies overlooked socio-cultural, historical, political, economic and technological factors, they have been explicitly addressed in the framework proposed in this paper.

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“…However, an effective social media strategy requires more than just creating profiles to have a presence on social media. "Considering the novel culture of social media and the shift in power relations, the internalization of social media expertise within an organization may prove to be a much harder task than expected" [12]. Next to the national elections cases, more attention should be paid to the effects of social media on a local scale as well.…”

Section: Introductionmentioning

confidence: 99%

Social Media Participation and Local Politics: A Case Study of the Enschede Council in the Netherlands

Effing

Hillegersberg

Huibers

2013

Electronic Participation

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Abstract. Social media such as Facebook, Twitter and YouTube are often seen as political game changers. Yet little is known of the effects of social media on local politics. In this paper the Social Media Participation Model (SMPM) is introduced for studying the effects of social media on local political communities. The SMPM aims to explore the relationship between Social Media Participation and Community Participation. The model comprises four constructs: Social Media Choice, Social Media Use, Sense of Community and Community Engagement. The design of the case study was based on the SMPM and took place among the members and parties of the Enschede council, from a large municipality in the Netherlands. Social media participation levels were measured and compared with the Social Media Indicator (SMI). A negative correlation between Social Media Use and Sense of Community has been discovered. However, we could not find a causal effect that explains this correlation. To analyze the effects in more detail, we show directions for further improvement of the model.

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Social Media Strategies and Destination Management

Cited by 147 publications

References 55 publications

Utilizing Social Media to Encourage Domestic Tourism in Oman

Utilizing Social Media to Encourage Domestic Tourism in Oman

Rethinking destination image formation

Social Media Participation and Local Politics: A Case Study of the Enschede Council in the Netherlands

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