Social Media Political Campaign in District Hyderabad, Sindh, Pakistan

Abstract

Since decades, a new era of the election campaign has grown in Pakistani politics by shifting the purpose of consideration from the streets to Social media. This undertaking can be called as social media political campaigning. Political communication is a very huge and fascinating part of Social media. For about 2 decades, the domain of World Wide Web has transformed the globe and developed by what means information is kept, circulated, explored and used. Each political party is trying to make its full and extreme struggle to cover the cyberspace better than its rivals do. In this way, this study hence, is an attempt to know that what level of social media Political campaign offers the opportunities and prospects to the voters to know about their leaders, party thoughts, ideology, and party manifestos. These help voters to decide who is the best party or candidate for the nominated position. In this research study, there are three main Political Parties of Pakistan, having most of the public affiliation. These political parties are "Pakistan Muslim League Nawaz (PML N), Pakistan People's Party (PPP), and Pakistan Tehreek e Insaaf (PTI) The data was collected by applying a purposive non probability sampling technique. Whereas, the finding are presented in tabular form and then the data findings in table have been described. The key finding showed those respondents were frequently users of social media specifically Facebook and Twitter. They have enough exposure to political content through social media. Finding shows that users consume knowledge regarding party manifestos and have much knowledge of political content through social media political campaign.

Miradas comunicacionales de la polarización política en entornos digitales, una revisión bibliográfica

“…Los líderes políticos se centran más en las opiniones que en los hechos, haciendo un uso extensivo del ciberespacio con el propósito de lograr votos (Perez et ál., 2021). Las redes sociales en épocas electorales se emplean para crear identidad política, informar, difundir y atraer votantes, volviéndose una herramienta eficaz y masiva para involucrar el público (Chhachhar et al, 2021). Toda campaña electoral se apropia de la agenda de los medios de comunicación, y se ocasiona "la simbiosis entre política y medios característica de los procesos electorales lleva a los líderes a tomar decisiones motivadas por el atractivo mediático" (Gómez y López, 2021).…”

Miradas comunicacionales de la polarización política en entornos digitales, una revisión bibliográfica

“…Los líderes políticos se centran más en las opiniones que en los hechos, haciendo un uso extensivo del ciberespacio con el propósito de lograr votos (Perez et ál., 2021). Las redes sociales en épocas electorales se emplean para crear identidad política, informar, difundir y atraer votantes, volviéndose una herramienta eficaz y masiva para involucrar el público (Chhachhar et al, 2021). Toda campaña electoral se apropia de la agenda de los medios de comunicación, y se ocasiona "la simbiosis entre política y medios característica de los procesos electorales lleva a los líderes a tomar decisiones motivadas por el atractivo mediático" (Gómez Calderón & López Marín, 2021, p 104.…”