Social media: new links for Indigenous health

Sweet, Melissa

doi:10.5694/mja13.10429

Cited by 29 publications

(34 citation statements)

References 1 publication

(1 reference statement)

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“…We found no evidence of a social gradient in recall of news stories; in fact, they were more likely to be noticed often by smokers from remote areas. Online platforms to share and discuss news could play an important role here, and have been used effectively for Aboriginal tobacco control news and advocacy efforts 44 . Local stories and those about leaders and other role models may be particularly influential 45 , 46 …”

Section: Discussionmentioning

confidence: 99%

Recall of anti‐tobacco advertising and information, warning labels and news stories in a national sample of Aboriginal and Torres Strait Islander smokers

Nicholson

Borland

Sarin

et al. 2015

Medical Journal of Australia

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Objectives: To describe recall of anti‐tobacco advertising (mainstream and targeted), pack warning labels, and news stories among a national sample of Aboriginal and Torres Strait Islander smokers, and to assess the association of these messages with attitudes that support quitting, including wanting to quit. Design, setting and participants: A quota sampling design was used to recruit participants from communities served by 34 Aboriginal community‐controlled health services and one community in the Torres Strait. We surveyed 1643 Aboriginal and Torres Strait Islander smokers from April 2012 to October 2013. Main outcome measures: Frequency of recall of advertising and information, warning labels and news stories; recall of targeted and local advertising; attitudes about smoking and wanting to quit. Results: More smokers recalled often noticing warning labels in the past month (65%) than recalled advertising and information (45%) or news stories (24%) in the past 6 months. When prompted, most (82%) recalled seeing a television advertisement. Just under half (48%) recalled advertising that featured an Aboriginal or Torres Strait Islander person or artwork (targeted advertising), and 16% recalled targeted advertising from their community (local advertising). Frequent recall of warning labels, news stories and advertising was associated with worry about health and wanting to quit, but only frequent advertising recall was associated with believing that society disapproves of smoking. The magnitude of association with relevant attitudes and wanting to quit increased for targeted and local advertising. Conclusions: Strategies to tackle Aboriginal and Torres Strait Islander smoking should sustain high levels of exposure to anti‐tobacco advertising, news stories and warning labels. More targeted and local information may be particularly effective to influence relevant beliefs and subsequently increase quitting.

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Section: Discussionmentioning

confidence: 99%

Recall of anti‐tobacco advertising and information, warning labels and news stories in a national sample of Aboriginal and Torres Strait Islander smokers

Nicholson

Borland

Sarin

et al. 2015

Medical Journal of Australia

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“…Hence the social and medical apps provide a proper platform to allow dialogue exchange (chatting, forums, blogs and such) and digital interaction (Lagu et al 2010: Chou et al 2009). Recent studies have suggested that social media apps like Facebook and twitter are popularly used by ample percentage of the population to share their medical experience and gather information on diseases, cures, remedies, medical science or just plain facts (Sweet 2013: Gibbons et al 2011.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Facebook and Twitter to promote health related issues such as sexual health, smoking cessation and presenting educational and informational posts related to healthcare). Results indicate that their social media based campaigns have been very effective in reaching their target audience (Sweet 2013).…”

mentioning

confidence: 99%

Understanding the adoption of Social media in the Australian Healthcare Sector: A Meta Analytical Approach

Khan

Saleh

Nivarthi

2015

WJM

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The use and application of social media in the healthcare industry is attracting the attention of the researchers worldwide. The usage and application of social media in health communication has presented a new dimension in healthcare for potentially improving health outcomes. However, there has been widespread critique of its application due to the lack of sufficient information, and grounded with a common myth that social media is limited to social interaction and has not found a beneficial usage of its application in the industry. This paper focuses on identifying the real time benefits and limitations which include the social, ideological, and technological usage of social media in the healthcare industry unlike other industries where-in a widespread application has changed the dynamics. The diverse range of social platform which entails collaborative projects, content communities, social networking sites, virtual games and social worlds have been in use already in the healthcare industry but lacks the wider acknowledgement as deserving. Information Technology acceptance has been widely researched in the extant literature. However, studies focusing on the acceptance and usage of social media from the perspectives of healthcare professionals are sparsely represented. To add to the growing work in this arena, we propose a conceptual model appropriate for determining the drivers and barriers of social media usage in the healthcare industry. The study applies unified theory of acceptance and use of technology (UTAUT) model by identifying the existing gaps in the prevalent literature. Some modifications to the extant model were required to fit the purpose of the study. The study shall entail the examination of the drivers and barriers of social media usage of healthcare professionals with some key recommendations for future research. The results of this research will contribute immensely to the limited research available in literature and will have significant implications for practitioners and healthcare professionals in Australia and comparable parts of the world.

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“…It does increase engagement among tweeting conference participants but they are only a subsample and still somewhat exclusive. Twitter is characterised by a younger urban demographic (18)(19)(20)(21)(22)(23)(24)(25)(26)(27)(28)(29) year olds); 16 however, there is evidence that 55-64 year olds are the fastest growing group, increasing 73% since 2012. 17 One study suggests that Twitter user types are mostly extroverted, 18 and that they develop an increased need for connection as time spent on the social media site increases.…”

Section: Whereasmentioning

confidence: 99%

“…This level of activity is consistent with the observation of increasing social media engagement in the field of Aboriginal and Torres Strait Islander health. 20 The engagement of a professional health blogger was good value for several reasons. Croakey's preview 21 of the conference stimulated early tweeting interest.…”

Section: Whereasmentioning

confidence: 99%

Twitter tweets and twaddle: twittering at AHPA's National Health Promotion Conference

Anderson

Gleeson

Rissel

et al. 2014

Health Prom J of Aust

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Issue addressed: This paper explored the first-time use of Twitter by the Australian Health Promotion Association (AHPA) at its 2013 National Health Promotion Conference. Methods: The @AHPA_AU Twitter account and #AHPA2013 hashtag were established and included in the conference program. Attendees were encouraged throughout the conference to use it. A total of 748 tweets were captured under the hashtag #AHPA2013 in chronological order from 16-19 June 2013. Tweets with photos and more than one hashtag were recorded. A thematic analysis of tweets was conducted. Results: Thirteen broad themes were identified, with each of the 748 tweets allocated to one of the themes. Tweets about keynote sessions made up 38% of all tweets, followed by 14% for concurrent sessions. A photo was included in 11% of tweets, and 25% were sent to more than one hashtag. There were 96 tweeters; 75% of them posted five or less tweets and~9%, including a professional blogger, posted greater than 20 tweets. At the Aboriginal and Torres Strait Islander pre-conference workshop there was a relatively high level of Twitter engagement. Conclusion: Twitter could potentially be useful for promoting conference content and activities, but what it adds in value to a health promotion conference cannot be determined by this study.So what? This paper highlights the engagement of tweeters with conference content and activities and suggests that tweeting benefited from the engagement of a professional health blogger.

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Social media: new links for Indigenous health

Cited by 29 publications

References 1 publication

Recall of anti‐tobacco advertising and information, warning labels and news stories in a national sample of Aboriginal and Torres Strait Islander smokers

Recall of anti‐tobacco advertising and information, warning labels and news stories in a national sample of Aboriginal and Torres Strait Islander smokers

Understanding the adoption of Social media in the Australian Healthcare Sector: A Meta Analytical Approach

Twitter tweets and twaddle: twittering at AHPA's National Health Promotion Conference

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