Social Media Marketing und -Management im Tourismus

Hinterholzer, Thomas; Jooss, Mario

doi:10.1007/978-3-642-37952-9

Cited by 12 publications

(2 citation statements)

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“…Based on the data obtained from interviews with informants, and field observations, it can be seen that Tokocrypto is a platform for buying and selling bitcoin assets and cryptocurrencies by utilizing blockchain technology. Tokocrypto makes marketing changes according to the situation's demands, and a form of response to the current situation as Hinterholzer & Joss (2017) said that changes in marketing are a strategy that must always be carried out given the never-ending technological developments.…”

Section: Resultsmentioning

confidence: 99%

Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media

Al-Razi

Tresnawaty

Suminar

et al. 2022

CJIK

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Employers' use of communication technology is practical, fast, efficient, and effective. Among the communication technology tools that can be used to support business activities are the Zoom application, Google Meet for webinars, and social media such as Instagram, which is used as a marketing medium. This study aims to determine the use of webinars and live Instagram as a medium of business communication in Tokocrypto marketing. This research uses a qualitative approach with a case study approach. The study results show that, First, during the Covid-19 Pandemic, online media such as webinars and live Instagram were very effective as a medium for Tokocrypto's marketing communications. Using online media is one of the best ways to reach an audience. Applications used by Meeting, Youtube, and Instagram by Tokocrypto as a platform for buying and selling cryptocurrency assets. This is a convenience during a pandemic like today. Second, Tokocrypto utilizes webinars and live Instagram as a means of creativity in promoting, marketing, and educating cryptocurrencies on the Tokocrypto platform, with exciting material, competent sources, and dible guest stars so that Tokocrypto can create an ecosystem for users or Tokocrypto. Third, Tokocrypto was able to effectively and efficiently utilize webinars and live Instagram in publishing to audiences during the Covid-19 Pandemic.

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Section: Resultsmentioning

confidence: 99%

Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media

Al-Razi

Tresnawaty

Suminar

et al. 2022

CJIK

View full text Add to dashboard Cite

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“…These social networks work through social software, though just as with Web 2.0, there remains no generally accepted definition for this term. Often, social software is summarised with software systems in general and understood as programs that support communication, interaction, and collaboration between people (Hinterholzer & Jooss, 2013). In his consideration of social software, Krämer (2014) added the definition of Cook and enriched it with the definition provided by Schmidt.…”

Section: Social Mediamentioning

confidence: 99%

Untitled

2017

Yeni medya elektron. derg.

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Focus and ScopeThe aim of e-JNM is to create a source for academics and scientists who are doing research in the media, technology and communication that feature formally well-written quality works. And also create a source that will contribute and help develop the fields of study. Accordingly, e-JNM's intentions are on publishing articles and scientific works which are guided by a scientific quality sensibility. In this context, e-JNM is qualified as an "international peer-reviewed journal". It is a peer-reviewed international journal published three times a year. Peer Review ProcessThe editorial board peruses the submitted material with regard to both form and content before sending it on to referees. They may also consider the views of the advisory board. After the deliberation of the editorial board, submitted material is sent to two referees. In order for any material to be published, at least two of the referees must approve it. The revision and improvement demanded by the referees must be implemented in order for an article to be published. Authors are informed within three months about the decision regarding the publication of their material. All the papers are controlled academically with the TURNITIN program.

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Developments in German e-Tourism: An Industry Perspective

Brözel

2022

Handbook of E-Tourism

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Social Media Marketing und -Management im Tourismus

Cited by 12 publications

References 0 publications

Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media

Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media

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Developments in German e-Tourism: An Industry Perspective

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