Abstract:Social media is a driving force that has a borderless significant influence on behavioural change. Limited research has been published on the impact of social media marketing on behavioural and political change. This research discusses the influence of social media marketing on the recent actual behaviour exemplified by the Turkish constituents who stood against the July 2016 military coup attempt. The role of social media marketing and its associated variables of trust, word of mouth, relationship, loyalty, a… Show more
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