Social Media Marketing at Islamic Higher Education: Reactions, Posts, and Brand Post Contents
Nadia Wasta Utami,
Rizqi Anfanni Fahmi,
Narayana Mahendra Prastya
Abstract:Social media have used by Higher Education Institution (HEI) for marketing communication and promotion purpose. Thus, some studies show that social media as a marketing tool in universities has not been widely practiced in predominantly Muslim countries. This paper aims to show Islamic universities in Muslim countries in various regions use social media as marketing tools, with focus on platforms utilization, engagement with users, and content analysis based on brand post categories. The data collected from th… Show more
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