Social Media Makes Things Possible For Librarians: A Critical Note

Anwar, Muhammad Mushahid; Tang, Zhiwei

doi:10.34297/ajbsr.2019.06.000985

Cited by 4 publications

(3 citation statements)

References 7 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…When social networks are used for marketing a company's products through Facebook or Instagram ads, using influencers, or building a presence online to engage with customers, it is referred to as social media marketing. According to Anwar, M. (2019), The present age of the digital world has transformed the course of people's individual and collective thoughts and the service providers' views. The rapid growth of ICTs and their associated aids has altered the living standard of human beings.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Using social media marketing in the digital era: A necessity or a choice

Khanom

2023

IJRBS

View full text Add to dashboard Cite

Today is the era of digitalization. Nowadays, people prefer to attach their lives to social media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence, manufacturers and producers use social media tremendously in this digital era to reach customers with their products and services. Thus, social media marketing has become famous for businesses to promote their products or services, engage with their customers, and build brand awareness. The present study focuses on reviewing the mediating role played by several social media platforms to gain the interest of consumers. This paper also aims to analyze the necessity of social media marketing compared to other marketing communication and promotion forms. This paper helps the reader decide whether to depend on social media only for marketing purposes or whether there can be a choice of another means. Without analyzing the pros and cons, relying heavily on social media platforms for marketing is not always a good idea. The author employed a qualitative and descriptive method for constructing the paper. This paper will review the literature regarding social media marketing compared to other means, try to recommend, and shed light on selecting the right marketing platform by different marketers. The study's main findings demonstrate that measures should be taken to enhance responsible use and limit some of its harmful effects. Furthermore, in providing insights into whether social media marketing is a necessity or a choice, the author suggests that productive utilization should be the main priority for all, whether social media or other platforms.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

“…According to Anwar, M. (2019), social media is a computer-based technology that facilitates sharing of ideas, thoughts, and information through online networks and communities. Social media is internet-based and provides users with fast electronic communication of content, like personal information, documents, videos, and photos.…”

Section: Literature Reviewmentioning

confidence: 99%

Using social media marketing in the digital era: A necessity or a choice

Khanom

2023

IJRBS

View full text Add to dashboard Cite

show abstract

“…Kumar (2015, p. 105) points out that “social media strengthen the efficiency and effectiveness of existing communication channels”. The ability of academic librarians to attend to some library patrons in remote locations using social media saved much time for library patrons, who in the past, would have had to visit the library physically (Anwar and Zhiwei, 2019; Rachman and Putri, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Factors influencing the use of social media by academic librarians in Zimbabwe: a UTAUT model analysis

Chiparausha

Onyancha

Ezema

2022

GKMC

View full text Add to dashboard Cite

Purpose This study aims to examine the use of social media by academic librarians at universities in Zimbabwe with particular focus on the application of the four key constructs of the unified theory of acceptance and use of technology model. This study assesses the degree to which academic librarians in Zimbabwe believe that using social media enhances service delivery, the extent to which academic librarians perceive social media as easy to use, the influence of peers on social media use among academic librarians and the extent to which facilitating conditions influence social media use. Design/methodology/approach A pragmatist worldview in which both quantitative and qualitative methods were adopted, this multiple case study used face-to-face interviews, self-administered questionnaires and content analysis for collecting data. Findings Academic librarians in Zimbabwe perceive social media tools to be useful and easy to use in the provision of services. Social influence had a moderate effect on academic librarians’ use of social media for service delivery at universities in Zimbabwe, but they feel that their supervisors do not provide enough help for them to use social media. Originality/value To the best of the authors’ knowledge, no similar study has been done previously in Zimbabwe. This multiple case study presents useful findings on the acceptance and use of social media by academic librarians in Zimbabwe.

show abstract