Social Media Interventions to Promote HIV Testing

Tucker, Joseph D.; Cao, Bolin; Li, Haochu; Tang, Songyuan; Tang, Weiming; Wong, Ngai Sze; Wei, Chongyi

doi:10.1093/cid/ciw297

Cited by 9 publications

(11 citation statements)

References 9 publications

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“…The rise of social media has created a set of promising tools for HIV prevention [ 2 , 12 , 21 ].This study examines the relationship between specific social media engagement and HIV testing behavior, providing information necessary to optimize public health efforts on social media. In particular, this study expands the literature by examining associations between social media use and HIV testing, dividing social media use into specific platforms and behaviors, and examining MSM in a middle-income country.…”

Section: Discussionmentioning

confidence: 99%

“…Although the effectiveness of social media interventions is well established, the relationship between social media engagement and relevant behavioral outcomes has not been fully explored [ 8 , 9 ]. In particular, detailed examination of the ways in which participants engage with social media platforms in public health interventions is scarce [ 10 - 12 ]. Functions and features vary between different social media platforms, with different platforms encouraging specific types of engagement (sharing, liking, commenting, etc).…”

Section: Introductionmentioning

confidence: 99%

“…Studies on MSM in the United States, the United Kingdom, and Thailand using social and sexual networking sites have demonstrated that social media interventions for HIV testing promotion are both feasible and effective [ 19 - 21 ]. Social media platforms, which are used by MSM across the world to expand social circles, help build community, find sexual partners [ 22 , 23 ], and allow public health practitioners to implement HIV testing promotion among MSM [ 12 , 21 , 24 ].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Social Media Engagement and HIV Testing Among Men Who Have Sex With Men in China: A Nationwide Cross-Sectional Survey

Cao¹,

Liu²,

Durvasula³

et al. 2017

J Med Internet Res

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BackgroundMany interventions find that social media engagement with health promotion materials can translate into behavioral changes. However, only a few studies have examined the ways in which specific actions on various social media platforms are correlated with health behaviors.ObjectiveThe objective of this study was to examine the association between social media use and HIV testing behaviors among Chinese men who have sex with men (MSM).MethodsIn July 2016, a Web-based survey was conducted to recruit MSM in 8 Chinese cities through Blued (Blue City Holdings Ltd.), the world’s largest gay mobile phone app. Data on sociodemographic variables, social media use platforms and behaviors, sexual behaviors, and HIV testing histories were collected. HIV testing–related social media use was defined as having ever engaged with HIV testing content on social media, which was further divided into observing (ie, receiving), endorsing (eg, liking and sharing), and contributing (eg, posting or commenting on HIV testing materials). Confirmatory factor analysis (CFA) was conducted to determine the best division of HIV testing–related social media use. Univariate and multivariable logistic regressions were used to examine the association between HIV testing–related social media use and HIV testing behaviors.ResultsA total of 2105 individuals participated in the survey. Among them, 46.75% (984) were under the age of 24 years, 35.43% (746) had high school education or less, and 47.74% (587) had condomless sex in the last 3 months. More than half of the respondents (58.14%, 1224/2105) reported HIV testing–related social media use. Additionally, HIV testing–related social media use, especially on multifunctional platforms such as WeChat, was found to be associated with recent HIV testing (adjusted odds ratio [aOR] 2.32, 95% CI 1.66-3.24). Contributing on social media was correlated with recent HIV testing (aOR 2.10, 95% CI 1.40-3.16), but neither observing (aOR 0.66, 95% CI 0.38-1.15) nor endorsing (aOR 1.29, 95% CI 0.88-1.90) were correlated.ConclusionsOur data suggest that social media use, particularly on multifunctional platforms such as WeChat and with contributing behaviors, is correlated with HIV testing among MSM in China. Campaigns that promote active participant contribution on social media beyond passive observation and endorsement of promotional materials are needed. This study has implications for the design and implementation of social media interventions to promote HIV testing.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Social Media Engagement and HIV Testing Among Men Who Have Sex With Men in China: A Nationwide Cross-Sectional Survey

Cao¹,

Liu²,

Durvasula³

et al. 2017

J Med Internet Res

Self Cite

View full text Add to dashboard Cite

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“…Leveraging social and sexual networks for peer education and partner referral have been useful in facilitating HIV testing [4]. Many social media interventions promote HIV testing among MSM through networks [5][6][7]. However, these networks are often coarsely described and few studies have examined the composition or characteristics of disclosure of same-sex behaviors among MSM.…”

Section: Introductionmentioning

confidence: 99%

MSM Behavior Disclosure Networks and HIV Testing: An Egocentric Network Analysis Among MSM in China

et al. 2019

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Men who have sex with men (MSM) disclose same-sex behaviors with others, creating disclosure networks. This study examined the characteristics of disclosure networks that are associated with HIV testing among MSM in China through an online nationwide survey. Name-generator questions were used to ask each participant ("ego") to nominate up to five social network members ("alters") with whom he had disclosed same-sex behaviors. Among the 806 men, the average disclosure network size was 4.05. MSM who reported larger disclosure networks were more likely to have been tested for HIV (aOR =1.21, 95%CI: 1.08-1.34). The most common disclosure network alters were friends (45.1%), followed by sex partners (18.7%) and healthcare professionals (2.5%). Men who disclosed to healthcare professionals were more likely to test for HIV compared to men who disclosed to family members (aOR =5.43, 95%CI: 2.11-14.04). Our findings can inform disclosure network-based interventions to promote MSM HIV testing.

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“…Although many social media interventions have been implemented and found to be effective in pilots [4,5,17], few have been rigorously evaluated [3,16,26,27]. Evaluating social media interventions often consists of monitoring or tracking overall analytics and metrics (e.g., data on numbers of viewers, forwarders, and commenters) [7].…”

Section: Introductionmentioning

confidence: 99%

Recalling, Sharing and Participating in a Social Media Intervention Promoting HIV Testing: A Longitudinal Analysis of HIV Testing Among MSM in China

et al. 2019

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Social media interventions may enhance HIV services among key populations, including men who have sex with men (MSM). This longitudinal analysis examined the effect of recalling, sharing, and participating in different components of a social media intervention on HIV testing among MSM. The social media intervention included six images/texts and information about an online local community contest to promote testing. Of the 1033 men, they recalled a mean of 2.7 out of six images and shared an average of one image online.34.5% of men recalled information on the online local community contest and engaged in a mean of 1.3 contest. Recalling images/texts (aOR = 1.13, 95% CI: 1.02-1.25) and recalling a local contest (aOR = 1.59, 95% CI: 1.13-1.24) were associated with facility-based HIV testing. This study has implications for the development and evaluation of social media interventions to promote HIV testing.

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Social Media Interventions to Promote HIV Testing

Cited by 9 publications

References 9 publications

Social Media Engagement and HIV Testing Among Men Who Have Sex With Men in China: A Nationwide Cross-Sectional Survey

Social Media Engagement and HIV Testing Among Men Who Have Sex With Men in China: A Nationwide Cross-Sectional Survey

MSM Behavior Disclosure Networks and HIV Testing: An Egocentric Network Analysis Among MSM in China

Recalling, Sharing and Participating in a Social Media Intervention Promoting HIV Testing: A Longitudinal Analysis of HIV Testing Among MSM in China

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