Social Media Interventions Strengthened COVID-19 Immunization Campaign

Mauro, A. Di; Mauro, Federica; Nitto, Sara De; Rizzo, Letizia Alessia; Greco, Chiara; Stefanizzi, Pasquale; Tafuri, Silvio; Baldassarre, Maria Elisabetta; Laforgia, Nicola

doi:10.3389/fped.2022.869893

Cited by 13 publications

(13 citation statements)

References 18 publications

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“…Like other studies, our findings show that social media offers a unique opportunity to improve health communications targeted at hard-to-reach populations 26–29. In addition to providing educational information, these campaigns help counter the increasing amount of misinformation on these platforms.…”

Section: Discussionsupporting

confidence: 77%

“…Like other studies, our findings show that social media offers a unique opportunity to improve health communications targeted at hard-to-reach populations. [26][27][28][29] In addition to providing educational information, these campaigns help counter the increasing amount of misinformation on these platforms. Our study adds to the limited existing evidence on real world impacts of social media campaigns on behaviours such as vaccine uptake.…”

Section: Discussionmentioning

confidence: 99%

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Evaluating the impact of a linguistically and culturally tailored social media ad campaign on COVID-19 vaccine uptake among indigenous populations in Guatemala: a pre/post design intervention study

Miguel

Lopez²,

Sanders

et al. 2022

BMJ Open

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ObjectivesTo evaluate the impact of culturally and linguistically tailored informational videos delivered via social media campaigns on COVID-19 vaccine uptake in Indigenous Maya communities in Guatemala.MethodsOur team designed a series of videos utilising community input and evaluated the impact using a pre–post intervention design. In-person preintervention surveys were collected from a sample of respondents in four rural municipalities in Guatemala in March 2022. Facebook, Instagram and browser ads were flooded with COVID-19 vaccine informational videos in Spanish, Kaqchikel and Kiche for 3 weeks. Postintervention surveys were conducted by telephone among the same participants in April 2022. Logistic regression models were used to estimate the OR of COVID-19 vaccine uptake following exposure to the intervention videos.ResultsPreintervention and postintervention surveys were collected from 1572 participants. The median age was 28 years; 63% (N=998) identified as women, and 36% spoke an Indigenous Mayan language. Twenty-one per cent of participants (N=327) reported watching the intervention content on social media. At baseline, 89% (N=1402) of participants reported having at least one COVID-19 vaccine, compared with 97% (N=1507) in the follow-up. Those who reported watching the videos had 1.78 times the odds (95% CI 1.14 to 2.77) of getting vaccinated after watching the videos compared with those who did not see the videos when adjusted by age, community, sex and language.ConclusionOur findings suggest that culturally and linguistically tailored videos addressing COVID-19 vaccine misinformation deployed over social media can increase vaccinations in a rural, indigenous population in Guatemala, implying that social media content can influence vaccination uptake. Providing accurate, culturally sensitive information in local languages from trusted sources may help increase vaccine uptake in historically marginalised populations.

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Section: Discussionsupporting

confidence: 77%

Section: Discussionmentioning

confidence: 99%

Evaluating the impact of a linguistically and culturally tailored social media ad campaign on COVID-19 vaccine uptake among indigenous populations in Guatemala: a pre/post design intervention study

Miguel

Lopez²,

Sanders

et al. 2022

BMJ Open

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“…The higher critical vaccine literacy of those who used social media to obtain vaccine information may be explained by the fact that despite the mixed information on the Internet, unlike official media, the open and interactive nature of social media platforms allowed people to analyze and compare the veracity of various information. Previous studies have also shown that social media interventions can strengthen COVID-19 immunization campaign [ 55 ].…”

Section: Discussionmentioning

confidence: 99%

The Development and Preliminary Application of the Chinese Version of the COVID-19 Vaccine Literacy Scale

Guo

Wu³

et al. 2022

IJERPH

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(1) Background: Vaccine literacy (VL) of the public is crucial to deal with anti-vaccination rhetoric. This study aims to (1) develop a Chinese COVID-19 Vaccine Literacy Scale and examine the factor structure and psychometric characteristics, and (2) explore the association between COVID-19 VL and sociodemographic characteristics and other variables; (2) Methods: An online cross-sectional survey was conducted among 362 Chinese residents from 23 May 2022 to 31 May 2022 using snowball sampling; (3) Results: Exploratory and confirmatory factor analysis indicated that the scale of 15 items, consisting of three factors, functional, interactive and critical vaccine literacy, explained 63.3% of the total variance. Cronbach’s α coefficient was 0.885 for the overall scale: 0.838, 0.891, and 0.857 for three subscales, respectively. The results showed a medium level of vaccine literacy (M = 3.71, SD = 0.72) and significant differences among functional, interactive, and critical vaccine literacy (p < 0.001). The level of vaccine literacy grew with the level of education (p < 0.001) and age (p = 0.049). Men, participants who were single, or those living in rural areas had a lower level of vaccine literacy; (4) Conclusions: The Chinese COVID-19 VL Scale has adequate validity and reliability for assessing vaccine literacy among Chinese residents. A deep understanding of the factors that affect vaccine literacy is needed.

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“…This is similar to the findings of Antonio Di Mauro et al, (2022). They found that COVID-19 vaccination rates were lower in households that did not receive media interventions compared to households that did [ 32 ]. Twitter accounts in vaccine discussions since 2019, which found that up to 45% of people opposed vaccination, while only 24% supported it [ 33 ].…”

Section: Discussionmentioning

confidence: 99%

Impact of Media Use on Chinese Public Behavior towards Vaccination with the COVID-19 Vaccine: A Latent Profile Analysis

Gong

et al. 2022

Vaccines

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(1) Background: research on vaccines has received extensive attention during epidemics. However, few studies have focused on the impact of media use on vaccination behavior and the factors influencing vaccination in groups with different media use degrees; (2) Method: Based on seven items related to media use, a total of 11,031 respondents were categorized by the frequency of media use by using latent profile analysis (LPA). Binary regression analysis was used to study the factors that influence the vaccination behaviors of people with different media use frequencies; (3) Results: All respondents were classified into the following three groups: media use low frequency (9.7%), media use general (67.1%), and media use high frequency (23.2%). Media use low frequency (β = −0.608, p < 0.001) was negatively associated with COVID-19 vaccination behavior. In the media use low frequency, analysis showed that “aged 41 years or older” β = 1.784, p < 0.001), had religious belief (β = 0.075, p < 0.05), were ethnic minorities (β = 0.936, p < 0.01) and had friends support (β = 0.923, p < 0.05) were associated with a preference to accept the COVID-19 vaccine. In the media use general, those who aged 41 years old and older (β = 1.682, p < 0.001), had major depression (β = 0.951, p < 0.05), had friends support (β = 0.048, p < 0.001) would be more likely to receive COVID-19 vaccination. However, respondents who live in towns (β = −0.300, p < 0.01) had lower behaviors to receive vaccination for COVID-19. In the media use high frequency, the respondents who aged 41 or older (β = 1.010, p < 0.001), were ethnic minorities (β = 0.741, p < 0.001), had moderate depression(β = 1.003, p < 0.05)would receive the vaccination for COVID-19 positively; (4) Conclusions: The more occluded the media use is, the less likely the respondents are to get vaccinated against COVID-19. Vaccination behavior is influenced by different factors in groups with different frequencies of media use. Therefore, the government and appropriate departments should make individualized and targeted strategies about COVID-19 vaccination and disseminate the vaccination information to different media use groups.

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Social Media Interventions Strengthened COVID-19 Immunization Campaign

Cited by 13 publications

References 18 publications

Evaluating the impact of a linguistically and culturally tailored social media ad campaign on COVID-19 vaccine uptake among indigenous populations in Guatemala: a pre/post design intervention study

Evaluating the impact of a linguistically and culturally tailored social media ad campaign on COVID-19 vaccine uptake among indigenous populations in Guatemala: a pre/post design intervention study

The Development and Preliminary Application of the Chinese Version of the COVID-19 Vaccine Literacy Scale

Impact of Media Use on Chinese Public Behavior towards Vaccination with the COVID-19 Vaccine: A Latent Profile Analysis

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